Senior Manager, On-Premise Hospitality - Northern California - Enthuse Marketing

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

The Senior Manager is responsible for driving business and commercial performance across a state or multi state field unit and developing a solid, long-term partnership with client’s local counterparts and distributor network. This position will manage a team of customer-facing Ambassadors, Advisors and Educators who are each responsible for driving brand and commercial initiatives for a large portfolio of spirit brands in target on and off premise accounts and within designated markets and/or DMAs.

Reporting to the agency’s Program Performance Director, the Sr. Manager will assess and report on field activities to division leadership, as well as drive execution of agency policies in the field.  

Core Responsibilities/Activities:

• Legal and Compliance Accountability. Enforce and monitor all legal and marketing code guidelines with direct reports
• Staff Management. Hire, onboard, and develop local on-premise team, providing feedback, mentorship, and career pathing
• Client Relationships. Communicate regularly with client counterpart and distributor network to align on market execution approaches for local team
• Budget Management. Manage financial responsibilities for local unit, including account support and T&E planning
• Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
• Agency Engagement. Leads key initiatives on behalf of designated team including: 
  • Brand/category knowledge and business skills training
  • Point of Sale Management
  • Brand and portfolio programming implementation
  • Brand, market, competitive and customer insight curation
  • Local reporting efforts
  • Leadership requests
• Cultivate Opportunities. As a local market expert, seek out opportunities within the market to feature promotional resources and partners for client’s brand portfolio
• Network Communication. Communicate and partner with complimentary client programs to ensure seamless and efficient in-market executions
• Travel and Work-Withs. Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
• Drive local team culture. Highlight team successes, drive support for local initiatives across the agency team and with local client and distributor partners

What Success Looks Like: 
 

• Commercial growth (exceeding goals) in on-premise accounts within market territories 
• Menu presence growth (exceeding goals) in on-premise accounts within market territories 
• Delivery of program activities within the on-premise environment 
• Positive 360º feedback from manager, direct reports, and client partners
• Share of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
• High rate of added value across territory (going over and above with our client partnership in the field)
• High team retention rate/career advancement within agency network

The physical demands of this role require the following: 

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

• College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business
• 7-9 years of experience in the spirits industry, agency experience preferred
• Experience in a field-based role, management experience a plus
• Distributor or broker experience is a plus
• Proven strong customer relationship experience
• Strong budget management skills
• Knowledge of liquor laws, regulations, and rules
• Deep understanding of market trends and competition activity is an asset
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• A valid driver’s license and access to a vehicle (travel required)
• Desire to lead, coach, and develop a team
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

The base compensation range for this job classification is between $114,000.00-$135,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.  To request an accommodation please contact recruitment@enthuse-marketing.com.