Senior Manager of Marketing- Industrial Digital Manufacturing - Misumi USA

Schaumburg, IL 60173

About the Job

This role asserts exceptional business leadership to drive dramatic growth in MISUMI's North America Digital Manufacturing service offerings. This individual leads the development and implementation of a marketing and business development strategy that raises brand awareness, promotes the new service, generates leads, and wins new business. This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams.

Lead creation of globally competitive web portal for brand's expansion to the US. Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
Provide marketing expertise to lead and manage collaborative activities of marketing specialists, and outside advertising, PR, and SEO consultants to accelerate growth.
Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics. Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform's automated solution.
Develop presentations and training materials that will strengthen the sales team's understanding and approach to securing business wins.

Competency Requirements:

Bachelor’s degree in engineering or marketing required 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
Knowledge of the Factory Automation industry is preferred. Experience with Web system development Sound knowledge of SEO, CRM, & behavioral targeting and expert level experience with web management tools such as Google Analytics.
Experience with Internet marketing metrics; conversion rate, web best practices.
- Highly proficient in Microsoft Office Suite (PowerPoint, Excel, Word, Access).
- Must be strategic, high energy, technical and an effective communicator with strong analytical, project management, critical thinking, and presentation skills.
- Must have a high level of energy, enthusiasm, leadership, and mentorship.
- Must be flexible, eager to learn and open to new ideas.
- Travel as required, up to 25%.

Joining us means becoming part of the MISUMI family, the leading resource for factory automation components. With an unparalleled selection of 80 sextillion standard and customized parts, MISUMI is the ultimate one-stop shop for meeting customer specifications. Recognized by our employees, MISUMI has proudly received two 2023 Comparably Awards: one for Happiest Employees and another for Best Company Perks and Benefits, following our 2022 award for Best Team Leadership. These accolades underscore our unwavering commitment to our employees and our culture of excellence.

As we expand and grow, meviy, the next frontier in mechanical parts procurement, we invite you to be part of our journey. At meviy, we believe in fostering an environment where you can focus on successfully doing your job, exceeding customer expectations, and embracing the excitement that comes with growth. Join us at meviy, the cutting-edge AI platform revolutionizing mechanical parts procurement. With just a 3D CAD model upload, our technology slashes quoting time to a mere minute, offering lightning-fast delivery.

MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.

FOR CALIFORNIA RESIDENTS:

MISUMI USA, Inc. (â€œMISUMIâ€) complies with the California Consumer Privacy Act (â€œCCPAâ€), California Privacy Rights Act (â€œCPRAâ€), and other applicable privacy laws. We may collect the following categories of personal information for purposes of the application and hiring process: name and contact information (phone number; mailing address; email address(es)); education and qualifications; employment history and experience; LinkedIn profile; and other information voluntarily provided by the applicant. Under the CCPA and CPRA, California residents have the right to know, correct, delete, and/or limit the use of certain information collected by MISUMI. For further information, see our full privacy policy at https://us.misumi-ec.com/careers/privacy/california-privacy-rights/. If you have any concerns, please send an email to hr1@misumiusa.com.

Source : Misumi USA