Senior Manager of Marketing Content - APICS

The Senior Manager of Marketing Content is responsible for managing and implementing comprehensive marketing content strategies that al...

Qualifications Required

A bachelor’s degree in English, journalism, communications, or related field.

4- 6 years of experience in developing and executing successful content strategies across multiple digital channels

Knowledge, Skills and Abilities

Knowledge

Core digital media and marketing concepts: SEO, conversion funnels, audience segmentation.

Content formats and creation processes: Blogs, e-books, white papers, infographics, videos, podcasts, etc.

Audience development and thought leadership strategies.

Skills

Content Creation: Exceptional writing, editing, and proofreading skills. Ability to research effectively, interview sources, and visualize content across multiple formats.

Strategic Thinking: Sees the big picture, translates business goals into content strategies, and pivots as needed.

Collaboration and Relationship Building: Works effectively with internal teams, external vendors, and subject matter experts.

Digital Proficiency: Understands channel-specific content distribution strategies and stays current on emerging media trends and technologies.

Project Management: Excellent organizational, time management, and prioritization skills to thrive in a fast-paced, deadline-driven environment.

Data-Driven Approach: Uses analytics and insights to inform content decisions and measure success.

Abilities

Mentoring and coaching of employees in current department or in similar role outside of department.

Ability to build relationships and oversee vendors.

Mentoring and coaching of employees in current department or in similar role outside of department.

Ability to build relationships and oversee vendors.

Handles ambiguity and embraces change in a dynamic environment.

Demonstrates a genuine passion for storytelling and a drive to continuously learn and improve.