Senior Manager, MMM Global Lead - Mondelez International
East Hanover, NJ
About the Job
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Possible.
You will have the opportunity to make a big impact on our business performance as you support the data strategy and lead the development of custom models/algorithms. Working in close partnership with the business leadership team, you will manage the vision and agenda for business analytics in your area of responsibility.
Role Purpose/Mission
+ Lead a team of cross functional & market specialists to design intelligent Marketing Mix measurement & lead digital transformation at a global scale in service of BU brands.
+ Identify and incubate best-in-class external partners to deliver state of the art Marketing Mix measurement.
+ Bring a holistic view connecting Brand performance with Media Investment, Promotions, Price Strategy and Availability/Visibility.
+ Work on development of custom models/algorithms to uncover signals/patterns and trends to drive long-term business performance.
+ Support the data strategy in your area of responsibility, which encompasses data collection architecture, data governance, and data reporting infrastructure.
How you will contribute:
MMM transformation
+ Investigate, plan and execute a new operating model for MMM delivery that will bring economies of scale, simulation capabilities and a more holistic view of business performance.
+ Define key stakeholders impact, risks and opportunities, and execute a robust communication plan to drive organizational change.
+ Develop new processes and ways of working.
Media Performance Reporting
+ Consolidate local Media ROI results into a Global Report.
+ Derive insights on Brands performance, Saturation curves and opportunities to redirect investment.
+ Support defining Media ROI targets for short/longer term.
+ Set and communicate overall MMM objectives, timing, deliverables through SLAs.
MMM Center of Excellence
+ Communicate latest trends on MMM development, Media trends and other relevant topics for the Insights & Analytics global community.
+ Develop new capabilities and deliver trainings on MMM, Media performance, Media simulation and optimization.
Joint Business Plan / Supplier management
+ Define the short list of “Approved MMM vendors” globally for BUs to follow the global guideline.
+ Negotiate rate cards and service level agreement with selected vendors, including data integration, step by step process, SLA’s with BUs, penalties, etc.
+ Support the Joint Business Plan process with key partners such as Google, Meta, etc.
Team management and resource prioritization
+ Lead, support and coach the Global MMM team.
+ Prioritize work and allocate resources – to support delivery against agreed SLAs
Qualifications/Experience:
+ Bachelor's Degree Required
+ 10+ years' experience in Data analysis and modelling: ability to drive robust statistical analysis and modelling techniques.
+ Transformation and change management experience.
+ MMM expertise: deep understanding on MMM, including best practice of how to translate MMM insights into actionable recommendations.
+ Effective communication skills to present findings and influence stakeholders.
+ SLAs and prioritization: experience of setting and managing SLAs.
+ Storytelling with data to convey complex information clearly.
+ Staying updated on industry trends, new methodologies, and tools.
+ Understanding of marketing concepts, channels, and tactics.
+ Knowledge of advertising, promotions, pricing, and product strategies.
+ Experience in best practice of data collection, validation, and cleaning.
+ Knowledge of databases and data manipulation tools.
For US Locations:
The base salary range for this position is $137,300 to $188,825; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Analytics & Modelling
Analytics & Data Science
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Possible.
You will have the opportunity to make a big impact on our business performance as you support the data strategy and lead the development of custom models/algorithms. Working in close partnership with the business leadership team, you will manage the vision and agenda for business analytics in your area of responsibility.
Role Purpose/Mission
+ Lead a team of cross functional & market specialists to design intelligent Marketing Mix measurement & lead digital transformation at a global scale in service of BU brands.
+ Identify and incubate best-in-class external partners to deliver state of the art Marketing Mix measurement.
+ Bring a holistic view connecting Brand performance with Media Investment, Promotions, Price Strategy and Availability/Visibility.
+ Work on development of custom models/algorithms to uncover signals/patterns and trends to drive long-term business performance.
+ Support the data strategy in your area of responsibility, which encompasses data collection architecture, data governance, and data reporting infrastructure.
How you will contribute:
MMM transformation
+ Investigate, plan and execute a new operating model for MMM delivery that will bring economies of scale, simulation capabilities and a more holistic view of business performance.
+ Define key stakeholders impact, risks and opportunities, and execute a robust communication plan to drive organizational change.
+ Develop new processes and ways of working.
Media Performance Reporting
+ Consolidate local Media ROI results into a Global Report.
+ Derive insights on Brands performance, Saturation curves and opportunities to redirect investment.
+ Support defining Media ROI targets for short/longer term.
+ Set and communicate overall MMM objectives, timing, deliverables through SLAs.
MMM Center of Excellence
+ Communicate latest trends on MMM development, Media trends and other relevant topics for the Insights & Analytics global community.
+ Develop new capabilities and deliver trainings on MMM, Media performance, Media simulation and optimization.
Joint Business Plan / Supplier management
+ Define the short list of “Approved MMM vendors” globally for BUs to follow the global guideline.
+ Negotiate rate cards and service level agreement with selected vendors, including data integration, step by step process, SLA’s with BUs, penalties, etc.
+ Support the Joint Business Plan process with key partners such as Google, Meta, etc.
Team management and resource prioritization
+ Lead, support and coach the Global MMM team.
+ Prioritize work and allocate resources – to support delivery against agreed SLAs
Qualifications/Experience:
+ Bachelor's Degree Required
+ 10+ years' experience in Data analysis and modelling: ability to drive robust statistical analysis and modelling techniques.
+ Transformation and change management experience.
+ MMM expertise: deep understanding on MMM, including best practice of how to translate MMM insights into actionable recommendations.
+ Effective communication skills to present findings and influence stakeholders.
+ SLAs and prioritization: experience of setting and managing SLAs.
+ Storytelling with data to convey complex information clearly.
+ Staying updated on industry trends, new methodologies, and tools.
+ Understanding of marketing concepts, channels, and tactics.
+ Knowledge of advertising, promotions, pricing, and product strategies.
+ Experience in best practice of data collection, validation, and cleaning.
+ Knowledge of databases and data manipulation tools.
For US Locations:
The base salary range for this position is $137,300 to $188,825; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Analytics & Modelling
Analytics & Data Science
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Source : Mondelez International