Senior Manager, Membership Marketing & Sales at Optica

The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.  

This position's overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; selling program sponsorships, and assisting with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities.

PRIMARY RESPONSIBILITIES: 

Membership Acquisitions & Retention/Renewal Program

1. Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members.
2. Member revenue dues goals average $2.0M.
3. Identify high-value sales territory, channels, and prospects to meet membership and revenue targets in collaboration with stakeholders.
4. Present, promote, and sell products/services/memberships to existing and prospective customers using solid sales techniques.
5. Responsible for Membership mailings, emails, e-newsletters, cold calling, and other communications (e.g., copying, editing, and production oversight; includes management of monthly mailing to new individual members)
6. Monitor automated renewal campaigns (i.e., 90 days, 60 days, 30 days, and 0 days), and analyzes Litmus Reports with open clicks, A/B testing.
7. Oversees Member Onboarding and member surveys, analyzes data, and comes up with recommendations.
8. Responsible for Journal subscription renewal emails 1 & 2 to select monthly to yearly members
9. Partners with outside fulfillment centers with distributions of member kits.
10. Responsible for monthly reporting and member dashboard
11. Assists with content updates to Optica websites

Membership & Customer Service Engagement: 

1. Oversees the Optica Customer Service staff and ensures timely reporting.
2. Set overall visual and design tone for Optica member Newsletter and Optica online store products.
3. Executing print, email, online, exhibit, and multimedia promotional campaigns outlined in the marketing plans to promote selected membership products effectively. Implementing the marketing plans includes developing and distributing email broadcasts, coordinating targeted list development for print or email promotions, and developing marketing materials for exhibits.
4. Collaborates with the Chief in research, deepening member value and engagement.

Membership Sponsorships &  Non-revenue Dues Program

1. Develop a non-revenue dues program that includes corporate sponsorships.
2. Support the Membership program team to build upon the current strategic plan that leads to the sustainability of the Optica career center.

EDUCATION AND EXPERIENCE: 

1. A bachelor’s degree is required, and design experience/coursework is required.
2. Minimum 5 years experience in graphic design, specifically in the area of magazine production, required.
3. Knowledge of four-color printing required.
4. Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation

SKILLS AND ABILITIES: 

1. Experience managing lists for email and direct mail marketing campaigns for membership sales.

1. Experience in prospect development & management, member acquisition & retention, and engagement with members.

3. Strong organizational skills and ability to work independently required.
4. Interest in science preferred.
5. Strong customer service orientation required.
6. Excellent English writing and grammatical skills required.
7. Must perform consistently well under pressure and be able to juggle multiple tasks and deadlines at once.
8. Consistent and thorough attention to detail.
9. Ability to manage multiple high-stake initiatives using effective project management skills.
10. Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach.
11. Ability to travel approximately 5%.
12. Driven self-starter who works effectively and efficiently with all colleagues, strategic partners to include senior-level executives and CEOs.

Located in the Dupont Circle neighborhood of Washington, DC, Optica offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to resumes@optica.org