Senior Manager, Integration (Enablers) - Ford Motor Company
Albany, NY
About the Job
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About the Role
Ford is seeking a Sr. Marketing Integration Manager on the Integrated Services MarCom team, who will be responsible for leading go to market strategies for Ford’s transformation software platforms that power a next gen customers experience and enable revenue generation.
This role will work closely with the Head of Integrated Services Marketing to establish processes and a foundational playbook to rapidly drive progress on Integrated Services marketing priorities across paid media, web, search, and the logged in customer experience across app and web.
This role will lead a team that will function as strategic marketing partners and drivers of execution in partnership with the product-focused Marketing Directors on Integrated Services, working to bring their overarching strategies & business objectives to life, by working effectively within the Ford system to launch communications, and creating thoughtful project-briefs tailored to each internal SME team.
What you'll do…
+ Work strategically to convert broad go-to-market hypotheses into detailed, channel-specific task briefs with known requirements, then assemble the right teams to brief and drive the work through delivery
+ Work within the Ford system to drive executional excellence, speed and focus – starting with BlueCruise – among all team members, constantly tracking back to revenue goals and optimization
+ Be a customer champion, delivering insights based recommendations for how to maximize marketing effectiveness
+ Guide and manage a team of 3-5 Marketing Integration Managers who will play respective roles as ‘pod leaders’ on their given businesses. This team will be responsible for guiding and driving a broader cross-functional team that is focused on Paid Media, Web, CRM, App, and In-Vehicle messaging.
+ Assure all team members are working from the same goals, delivering workstreams on-time & in-budget, and are maintaining ongoing awareness of parallel workstreams that impact day-to-day delivery
+ Ensure messaging pull through & consistency across all touchpoints
+ Manage a suite of agencies, and surface risks & enablers specific to BlueCruise and other key Integrated Services businesses, with a focus on driving stronger ways-of-working to support Integrated Services needs
+ Build a collaborative relationship model with key vehicle MarCom partners to ensure Services/Subscriptions messaging is planned in advance for vehicle deadlines
_This role will consider candidates who are remote/hybrid with dependency on working EST schedule and openness to travel 30% based on business needs._
You'll have…
+ Bachelor’s degree in an appropriate field of study
+ 8+ years of gradual career growth in enterprise marketing organizations focused on with focus on software, digital and/or service marketing
+ 3+ years of experience managing a team
+ Executional thinker – you understand how to take a strategy into actionable tasks
+ Proven track record delivering high volumes of cross-channel creative that is aligned to a single campaign or brand vision
+ Experience with developing marketing strategies for software based and/or subscription products driving engagement and adoption
+ Proven track record positively collaborating with multiple stakeholders at once
+ Direct experience driving process transformation within a large organization
+ Direct experience delivering large scale marketing campaigns with multiple touchpoints
+ Ability to navigate a matrixed organization to ensure timely delivery of marketing needs
Even better, you'll have…
+ Familiarity with Ford vehicle MarCom processes and ability to speak the language of vehicle marketing in order to develop relationships with key internal stakeholders
+ Collaborative project management – you know how to manage brief-recipients and stakeholders to get things done
+ Passion for using data to inform and action creative development and optimization
+ Flexible, collaborative, with comfort pivoting quickly to support fast-moving business needs
+ Passion for thinking through the ‘end user experience’ and guiding creative works towards success with the end-user in mind
_You'll have..._
_Even better, you may have..._
_You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!_
_As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:_
_• Immediate medical, dental, vision and prescription drug coverage_
_• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more_
_• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more_
_• Vehicle discount program for employees and family members and management leases_
_• Tuition assistance_
_• Established and active employee resource groups_
_• Paid time off for individual and team community service_
_• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day_
_• Paid time off and the option to purchase additional vacation time._
_For a detailed look at our benefits, click here:_
_https://fordcareers.co/LL5NonHTHD_
_This position is a leadership level 5._
_Visa sponsorship is not available for this position._
_Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire._
_We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660._
_#LI-Remote_
Requisition ID : 31976
About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About the Role
Ford is seeking a Sr. Marketing Integration Manager on the Integrated Services MarCom team, who will be responsible for leading go to market strategies for Ford’s transformation software platforms that power a next gen customers experience and enable revenue generation.
This role will work closely with the Head of Integrated Services Marketing to establish processes and a foundational playbook to rapidly drive progress on Integrated Services marketing priorities across paid media, web, search, and the logged in customer experience across app and web.
This role will lead a team that will function as strategic marketing partners and drivers of execution in partnership with the product-focused Marketing Directors on Integrated Services, working to bring their overarching strategies & business objectives to life, by working effectively within the Ford system to launch communications, and creating thoughtful project-briefs tailored to each internal SME team.
What you'll do…
+ Work strategically to convert broad go-to-market hypotheses into detailed, channel-specific task briefs with known requirements, then assemble the right teams to brief and drive the work through delivery
+ Work within the Ford system to drive executional excellence, speed and focus – starting with BlueCruise – among all team members, constantly tracking back to revenue goals and optimization
+ Be a customer champion, delivering insights based recommendations for how to maximize marketing effectiveness
+ Guide and manage a team of 3-5 Marketing Integration Managers who will play respective roles as ‘pod leaders’ on their given businesses. This team will be responsible for guiding and driving a broader cross-functional team that is focused on Paid Media, Web, CRM, App, and In-Vehicle messaging.
+ Assure all team members are working from the same goals, delivering workstreams on-time & in-budget, and are maintaining ongoing awareness of parallel workstreams that impact day-to-day delivery
+ Ensure messaging pull through & consistency across all touchpoints
+ Manage a suite of agencies, and surface risks & enablers specific to BlueCruise and other key Integrated Services businesses, with a focus on driving stronger ways-of-working to support Integrated Services needs
+ Build a collaborative relationship model with key vehicle MarCom partners to ensure Services/Subscriptions messaging is planned in advance for vehicle deadlines
_This role will consider candidates who are remote/hybrid with dependency on working EST schedule and openness to travel 30% based on business needs._
You'll have…
+ Bachelor’s degree in an appropriate field of study
+ 8+ years of gradual career growth in enterprise marketing organizations focused on with focus on software, digital and/or service marketing
+ 3+ years of experience managing a team
+ Executional thinker – you understand how to take a strategy into actionable tasks
+ Proven track record delivering high volumes of cross-channel creative that is aligned to a single campaign or brand vision
+ Experience with developing marketing strategies for software based and/or subscription products driving engagement and adoption
+ Proven track record positively collaborating with multiple stakeholders at once
+ Direct experience driving process transformation within a large organization
+ Direct experience delivering large scale marketing campaigns with multiple touchpoints
+ Ability to navigate a matrixed organization to ensure timely delivery of marketing needs
Even better, you'll have…
+ Familiarity with Ford vehicle MarCom processes and ability to speak the language of vehicle marketing in order to develop relationships with key internal stakeholders
+ Collaborative project management – you know how to manage brief-recipients and stakeholders to get things done
+ Passion for using data to inform and action creative development and optimization
+ Flexible, collaborative, with comfort pivoting quickly to support fast-moving business needs
+ Passion for thinking through the ‘end user experience’ and guiding creative works towards success with the end-user in mind
_You'll have..._
_Even better, you may have..._
_You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!_
_As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:_
_• Immediate medical, dental, vision and prescription drug coverage_
_• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more_
_• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more_
_• Vehicle discount program for employees and family members and management leases_
_• Tuition assistance_
_• Established and active employee resource groups_
_• Paid time off for individual and team community service_
_• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day_
_• Paid time off and the option to purchase additional vacation time._
_For a detailed look at our benefits, click here:_
_https://fordcareers.co/LL5NonHTHD_
_This position is a leadership level 5._
_Visa sponsorship is not available for this position._
_Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire._
_We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660._
_#LI-Remote_
Requisition ID : 31976
Source : Ford Motor Company