Senior Manager, Global Master Brand Strategy & Communications - CooperVision, Inc

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com

Job Summary: 

The Senior Manager of Global Master Brand Strategy & communications will play a crucial role in shaping CooperVision master brand strategy and ensuring it remains dynamic and responsive to the evolving category and changing customer and consumer demands. 

This role will also be critical in helping to define and maintain the brand architecture. This includes contributing to developing the master brand positioning, identity, and messaging to align with the overall brand and business strategies. 

This role will work closely with the senior director to finalize and launch the organization's new product brand and master brand architecture internally and externally. It will also collaborate closely with cross-functional stakeholders, including global and regional brand marketing and marcom, Lifecycle Management, and other functions, to help ensure a cohesive and effective expression of the brand across all touchpoints and channels internally and externally. 

In addition, this senior manager will help establish brand guidelines that align with the brand architecture position, vision, mission, and values and drive brand cohesion and differentiation by enabling extensive application of the brand architecture throughout the organization.  This involves creating decision-making frameworks for brand architectural changes and life-stage categorization.  This helps inform naming conventions, implement brand integration plans, and help devise a Masterbrand strategic roadmap to align brand architecture with a broader innovation roadmap and Masterbrand PVMV.

The position requires an experienced marketing professional who is strategic, creative, highly collaborative, and detail-oriented. The ideal candidate has had prior experience developing, managing, and driving the strategy for successful brands. The candidate will be experienced in assessing the brand's health, recommending areas of opportunity, and communicating progress to cross-functional stakeholders. Continuously recommending opportunities for the organization to enhance the master brand awareness, equity, and influence in the category and markets where we do business.

Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $150,060 and $214,371 per year and may include cost of living adjustments.  The actual base pay includes many factors and is subject to change and modification in the future.  This position may also be eligible for other types of compensation and benefits.

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