Senior Manager, Email Marketing Programs - Wave Broadband

Description

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. 

Guided by our cultural values, we recognize that our work can’t be done well without a team that fully reflects our customers and communities.  Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.

Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. 

Position Overview:

The Sr. Manager, Email Marketing Programs will manage the Email Marketing projects/programs on a national level, focusing on strategic and tactical execution of new automated programs for residential, small business and enterprise brands – from ideation to devising complete Project Management plans, timelines, and work assignments, to a successful, on-time launch.

This position will report directly to the Sr. Director, Digital Marketing. As a member of the Digital Marketing team, this role will work with the greater Corporate marketing, Local marketing, and cross-departmental teams to: deliver enterprise-level marketing programs, liaise with the Omni-Channel Digital and Retentions Teams, run analytics and reporting to deliver program insights, innovation, and provide a strong omni-channel alignment. The ideal candidate will have proven experience in managing an Email Marketing team with hands-on experience in Marketing Automation, Personalization, and Data integrations.

Where you will work:

• This position will be based in Astound's Falls Church, VA office. 

A Day in the Life of the Senior Manager, Email Marketing Programs:

• Manage and evolve the Email Marketing Programs on an enterprise level via standardization and stronger data integrations, focusing on strategic and tactical execution of new automated programs – from ideation to devising complete Project Management plans, timelines, and work assignments, to a successful, on-time launches.
• Develop and launch a Customer TouchPoints Program for business customers while working closely with the B2B Marketing team.
• Take in and understand the business sales funnel, support Sales Reps, and build automated lead nurture, acquisition and retention programs. Align on best practices from residential builds into Business program.
• Collaborate closely with the Omni-Channel Digital and Customer Retention teams to deliver email marketing automation and holistic program engineering.
• Build dashboards in Google Looker Studio/Tableau, to review and understand programs performance; propose program optimizations, testing and foster innovation and Best Practices in everyday work.
• Support special projects and local email marketing initiatives.
• Provide support in contract negotiations with new vendors as needed, as well as help with invoices and budgeting with fiscal responsibility while driving innovation.
• Lead and mentor a team of email marketers, while delivering large-scale projects and seamless holistic marketing campaigns.
• Hire staff, manage training and development plans for direct reports, and perform yearly employee progress reviews.
• Based on data and industry’s best practices and benchmarks, educate and recommend optimal solutions to stakeholders, as well as challenge status quo.
• Stay current with email best practices, strategies, and industry standards. Ensure email compliance and spam regulation (CAN-SPAM, CCPA).
• Other duties as assigned.

What You Bring to the Table:

• 5-7+ years in Email Marketing with hands-on experience in Marketing Automation, Personalization, and Data Integrations, delivering complex omni-channel marketing programs for a national brand.
• 5+ years of general Digital Marketing experience at a medium-to large national brand in an Email Marketing – specific role with a proven record of accomplishment/success.
• 3+ years of experience leading an Email Marketing team: managing direct reports, mentoring and coaching them on email marketing best practices and platforms.
• Demonstrated experience of email marketing and marketing automation platforms such as Eloqua, Responsys, Validity, Litmus, etc.
• Experience with customer lifecycle development/management (CLM) and DX.
• Experience with Statistics and Data-Visualization Software (Tableau, Looker Studio, and GA4) preferred.
• Strong knowledge of database architecture, database management, data integration, SQL, and/or similar queries for segmentation and data analysis.
• Strong analytical and problem solving skills, the ability to identify areas of improvement, proactively propose system, and process improvements.
• Demonstrated ability to lead teams in highly fluid, fast-paced environments; leading with positive and entrepreneurial spirit.
• Proven leadership and organizational skills. Must be comfortable with executive level communications/presentation ability.
• Excellent project management, time management, and written and verbal communication skills.
• Experience in Telecommunications, Mobile or other Technology-related Industries is preferred.

Education:

• Bachelor’s degree in Marketing or related field (e.g., Digital Marketing, Computer Science, and Business).
• MBA, advanced degree or PMI certification is preferred.

We're Proud to Offer a Comprehensive Benefits Package Including:

• Competitive compensation
• 401k with employer match and immediate vesting
• Tuition reimbursement program
• Employee discount program
• Entrepreneurial yet established and growing organization where you can make a true impact!
• And more! 

Company Mission:

Take Care of our Customers
Take Care of Each Other
Do What We Say We Are Going To Do
Have Fun!

EEO Statement

Astound Broadband is proud to be an Equal Opportunity Employer. We embrace, support, and thrive on each other’s differences to maximize the experience of our teammates and our community.  We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)