Senior Manager, Earned Strategy & Activation - Pfizer
New York City, NY
About the Job
Why Patients Need You
Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of patients faster and with more impact.
What You Will Achieve
Join our newly established Earned Media and Partnerships Organization within our Chief Marketing Office to define strategies and activations for earned media across our business: You will:
- Partner with brand teams and corporate affairs across Pfizer's commercial organization to develop strategies and activations for earned media leveraging capabilities from the CMO center of excellence
- Orchestrateintegratedplanningprocessandexecutionofmodernearnedmediastrategies
- Sit with cross functional teams to activateearned media plans across key therapeuticareasand tie back to systems and tools of the Chief Marketing Office
- Background in healthcare a plus
- Comfort in navigating paid, earned, owned
How You Will Achieve It
- Responsibility for creating effective earned mediastrategies and activations in partnership with cross-functional teamto drive brand or therapeuticawareness, engagement and audience action
- Understand the earned media landscape within the health or pharmaceutical space and have a clear point of view on how to navigate effectively based on the brief
- Work in close partnership with our media planning team to bring synergies or amplification of their ideas on behalf of the brand
- Identify gaps and opportunities in earned media plans and recommend solutions
- Help to fine-tune measurement plan for earned media to demonstrate consistent value
- Focus on digital and social communications to drive therapeutic area / brand awareness and visibility
- In partnership with the Influencer center of excellence, activate influencerprograms specific to therapeutic areas
- Partner with our corporate affairs team, media planning team and brand teams to plan and activate integrated earned plans and programs
- Collaborate with and lead agency and vendor partners for execution of earned activations
- Ensure compliance with all regulations and guidelines for earned in the pharmaceutical space
- Have an up-to-date knowledge of the latest trends, platforms and best practices for earned media campaigns
- This highly visible role will be a key member of the Earned Media and Partnerships team; partnering closely with cross-functional team members across the Chief Marketing Organization, Corporate Affairs and Brand teams
Qualifications
Must-Have
- Bachelor's degree
- 7+ years of earned experience either in-house or at the agency setting
- Strong understanding of social media platforms, influencer marketing and listening tools
- Strong examples of past work executing end-to-end earned campaigns
- Strong project management skills
- Growth mindset and ability to build something new in a white space
- Excellent written skills
- Strong understanding of the legal and compliance regulations in the pharmaceutical / health marketing space
- Experience working with organizations going through transformations is a plus
- Compelling communication skills
- Aptitude for convincing others (internally and externally) of the value of their ideas
- Exceptional interpersonal skills and mastery of working in a matrix environment
- Must be able to both drive strategy and execute with speed and high quality
- Role model for the PFE Values (Courage, Excellence, Equity and Joy)
- Executive presence and ability to interact and influence effectively with all levels of the organization
- Strong communication skills with ability to articulate and optimize design based on the value to user and business
- Discretion and trustworthiness in dealing with confidential information
Nice-to-Have
- Master's degree
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
Any US Pfizer Site
The annual base salary for this position ranges from $117,300.00 to $195,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $105,500.00 to $175,900.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Mkt & Sales/Commercial Bus