Senior Manager, Digital Marketing - The Planet Group

Location: Boston, MA 02108 + Onsite 2x week 
Salary: $150,000 Annually with a 10% bonus opportunity 

Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Digital Marketing with 5+ years of experience in B2B digital marketing campaign development and management located in Boston starting in July 22024! 

In this role, the Senior Manager, Digital Marketing must have a background in planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. 

Senior Manager, Digital Marketing Responsibilities Include: 

• Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
• Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
• Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.
• Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
• Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
• Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.

Senior Manager, Digital Marketing Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.
• Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
• Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
•  Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
• Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
• Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.