Senior Manager, Digital Demand Generation - Hewlett Packard Enterprise Company

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Senior Demand Generation Manager will play an integral role in orchestrating and executing b2b digital marketing and lead generation/demand generation strategies for Zerto. Beginning with database and target company profile (ICP) as a foundation, the individual will be tasked with leading online initiatives that leverage data and hyper-targeting technologies to acquire and nurture qualified leads, drive them through the path to sales readiness, and build pipeline growth. Senior Demand Generation Manager will lead various marketing projects from concept and strategy through execution, measurement, and optimization.

Core areas of focus will include:

• Lead Lifecycle Management and Lead Nurturing
• ABM and Personalization
• Database Segmentation and Targeting Strategy
• Marketing Optimization and Enablement
• Participate in Zerto.com Blog and Content Strategy
• Demand Generation Funnel Optimization
• Global and Industry-Level Campaign Management

Responsibilities:

• Devise data-driven strategies to form and execute scalable end-to-end online lead generation and engagement programs
• Manage marketing orchestration capabilities such as list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
• Lead collaboration between Sales and Digital Marketing; provide regular campaign updates, encourage feedback and implement optimizations to ensure Marketing produces highly qualified leads that contribute to the sales pipeline
• Uncover opportunity and drive change by proactively identifying digital marketing innovations and activating the latest b2b marketing technologies
• Scrutinize CRM, site analytics and marketing attribution data to provide insights and guidance to acquire leads aligned to target buying personas
• Track and report across all online channels and utilizes online reporting tools
• Coordinate with Global and Industry teams to synthesize campaigns to local segments and targets
• Collaborate with Zerto.com web strategy team to devise blog content and optimization strategy

Skills and Essential Functions:

• Mastery-level (7+ years) interdisciplinary digital demand generation experience
• B2B experience a must
• Web Analytics, Marketing Automation (Ideally Marketo) and Salesforce experience a must
• Lead funnel analysis and optimization experience required
• Must have expert-level knowledge of demand generation and lead nurturing tactics
• Must have strong written, verbal and interpersonal communications skills and be able to effectively collaborate with stakeholders across the Sales and Marketing teams

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:
Marketing
Job Level:
Expert

States with Pay Range Requirement

The expected salary/wage range for a U.S. -based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html .

Annual Salary: $86,000.00 - $198,000.00

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity .

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.