Senior Influencer & Community Manager - US - Medik8
New York, NY 10010
About the Job
SENIOR INFLUENCER & COMMUNITY MANAGER, US, New York, NY (Hybrid)
$110,000 - $120,000/year
Medik8 is a UK-based clinical skincare company dedicated to providing high-quality results-driven skincare products that are backed by scientific research and innovation. Medik8 has a global presence with a high growth trajectory, specifically in the US market.
As US Influencer & Community Manager, you’ll act as the brand's US voice across globally earned social and digital channels. You will be key in proactively finding and nurturing new, authentic conversations and communities as well as generating conversation and engaging with earned brand interactions to drive brand awareness, SOV and EMV.
The successful candidate will lead Medik8’s US influencer partnerships and relationship management to generate brand awareness as well as have a natural affinity for customer experience and be social-media obsessed, especially within the skincare space and emerging digital trends.
Why you cannot miss this opportunity
This is an incredible opportunity to join Medik8’s fast-growing US team. You’ll contribute to the US Community strategy for our much loved brand. You will be confident in sparking conversations, building relationships and nurturing communities, engaging with our amazing following of devoted brand advocates made up of consumers, influencers, celebrities, industry experts and more.
This role will make a significant contribution to our ambitious journey. Playing a key role in driving brand growth, you will contribute to the social voice for one of the most innovative and conscious brands on the market!
Key responsibilities will include:
- Working with the US Director of PR, Influencer & Community to help set the strategy for the US influencer program and community growth that drives reach and engagement
- Manage US Influencer Marketing campaigns, delivering end-to-end paid influencer campaigns and viral activations for always-on aspirational awareness content including managing budgets ensuring we hit monthly KPIs and targets
- Making data-led decisions with your knowledge of the industry to identify and source the best global influencer partnerships for Medik8 - fully tracking and reporting on all campaigns to deliver clear ROI
- Always-on relationship building with new and established global Influencer and KOL contacts, unlocking and cultivating brand ambassadors
- Uncovering and building new communities to engage with, increasing brand and product awareness among target audiences being the first touchpoint for new followers
- Utilizing social listening tools and platform insights to monitor and report on community trending topics and customer engagement insights to identify growth opportunities
- Feeding US social media insights, trends and influencer content to Global social media team, working collaboratively to maintain a cohesive social strategy across all owned-channels including TikTok and Instagram
- Own organic gifting strategy - from discovering new on-brand talent to look and feel of the mailer itself
- Assisting with paid social media, including whitelisting, boosting and UGC across TikTok, YouTube and Meta
- Managing contact lists and product sends to influencers & community members
- Day-to-day influencer affiliate program management
Qualifications:
- 5-7+ years in-house or agency experience in influencer management and/or community management experience
- Strong relationships with influencers, ideally within the beauty/skincare space
- Consumer centric and have a natural ability to connect and create meaningful conversations and engaging responses
- Excellent communication skills
- Experience working with influencer platforms(such as Tribe and Shop My)
- Strong knowledge of social media best practice principles
- An understanding of the skincare space
- Strong knowledge of all social channels’ workings with particular reference to TikTok and Instagram
- Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
- Experience managing external agencies is a plus
- Paid social media experience is a plus
- Excellent attention to detail
- Positive, proactive and a self-starting always-on attitude
Culture & Benefits:
We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we are!
Some of the perks of being part of the Medik8 team include:
- Competitive salary
- Comprehensive benefits package including paid time off, holidays, health insurance and retirement plans
- Flexible & Hybrid working with 1-2 days mandatory per week in-office at NYC shared office space
- Transit benefits
- Cell phone and WiFi WFH stipend
- Annual product allowance and product discounts
- Annual discretionary bonus based on performance
- Quarterly US team building activities
Want to do a little more research before you apply?
Head over to our main careers page to find out more about the team and our values. You can also find out more about us on Linkedin, Glassdoor & Instagram.
At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.
Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!