Senior Director of Marketing - Meet

Key Responsibilities:

• Contribute to the development and execution of the launch strategy and readiness process for CRC.
• Collaborate with Market Planning to monitor the competitive landscape and execute market research.
• Lead the creation of advisory board content and gather strategic insights, working closely with internal and external cross-functional teams.
• Develop the Congress engagement strategy and collaborate with Field-Based Marketers to engage key opinion leaders, gathering insights and evaluating strategic implications for the brand.
• Oversee the development of Peer-to-Peer (P2P) speaker bureau content to ensure alignment with brand strategy.
• Formulate the US marketing tactical plan, ensuring alignment with strategy and competitive landscape through collaboration with the agency of record (AOR). Manage the brand budget.
• Ensure the successful execution of engaging promotional tactics for US healthcare professionals (HCPs) and other stakeholders across various channels.
• Manage relationships with key vendors, including the promotional AOR.
• Partner with Sales Training to develop sales training content and ensure effective implementation at all meetings.
• Communicate key brand messages and materials effectively at Sales meetings.
• Ensure compliance with all applicable laws, regulations, and company policies.
• Travel up to 20% as required.

Supervisory Responsibilities:

• No current supervisory responsibilities. Potential for future supervisory roles depending on positive topline results.

Qualifications:

Education:

• Master’s degree in a related discipline with 13 years of relevant experience, or
• Bachelor’s degree in a related discipline with 15 years of relevant experience, or
• Equivalent combination of education and experience.

Experience:

• Experience in pharmaceutical marketing, with a focus on promotions and strategy.
• Oncology experience is required.
• Product launch experience is strongly preferred.
• Experience in sales, sales management, and managed care is advantageous.

Skills and Abilities:

• Ability to develop strategic concepts and articulate them to brand and cross-functional team members.
• Strong cross-functional leadership skills with the ability to build consensus and drive decisions.
• High learning agility, with a comprehensive understanding of marketplace factors affecting brand performance.
• Effective presentation and written communication skills.
• Ability to derive insights from market research, sales force feedback, and other sources to optimize messaging and promotional activities.
• Familiarity with FDA regulations related to pharmaceutical promotions and experience with Legal, Medical, and Regulatory review processes.
• Understanding of reimbursement mechanisms for injectable and specialty oral medications.
• Knowledge of the managed care environment, including pharmacy and medical benefit design.
• Proficiency in MS Excel and financial modeling.
• Strong project management skills.