Senior Director of E-commerce - KREWE

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013, the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to brick and mortar locations, mobile and tiny house concept stores, and a robust ecommerce business, the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. 

As KREWE continues its growth journey, we are seeking smart, creative, and experienced individuals to join our talented team. Successful candidates have an entrepreneurial spirit, hold themselves to the highest standards for execution, and thrive in a fast-paced, team-oriented environment.

As the business grows, we are seeking smart, creative, and experienced Senior Director of Ecommerce, based at KREWE’s NYC or NOLA HQ, to join our talented team! This key player will own our digital customer journey, manage all parts of the funnel, and grow the e-commerce revenue channel. You will lead a growing team including site development, email/SMS marketing, and paid media teams, collaborating closely with the Marketing and Brand team members to deliver a cohesive customer experience across all digital touchpoints.

Key Responsibilities:

• Plan, execute, and manage sales performance via all digital channels.  Collaborate to set achievable revenue and profitability goals, and manage company resources towards goal achievement.
• Define the communication strategy for each part of the funnel and for key customer segments. Manage all stages of the funnel to improve conversion rate.
• Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams towards the preparation and execution of ecommerce selling campaigns.
• Set and achieve desired objectives for ecommerce KPIs with a priority on growing the channel and brand awareness within the market.
• Direct the performance marketing function with a focus on customer acquisition through the following channels: Meta, Google, Snapchat, TikTok, and other paid media opportunities as presented. 
• Establish marketing attribution infrastructure.
• Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals.
• Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way.

• Collaborate with our in-person and wholesale channels to deliver store traffic, sample sale appointments and awareness in new markets.

• Consistently review channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement.
• Be the KREWE subject matter expert for all things ecommerce, direct to consumer, and web site to inform and  drive the development and execution of digital and brand marketing strategies. 
• Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities.

Qualifications:

• 8 years of direct-to-consumer ecommerce experience
• 3 years of team leadership experience
• Strong leadership skills and proven ability to mobilize teams and projects
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions
• In-depth knowledge of eCommerce platforms including Shopify Plus, Google Analytics, and digital marketing tools
• Deep understanding of SEO, SEM, and attribution models
• Comfortable working in Google Suite and Slack
• Tuned-in omni-channel thinker
• Self-sufficiency at organizing and managing multiple projects simultaneously
• Familiar with all best practices with a strong interest in emerging tech
• Experience with multi-country e-commerce sales
• Understanding of current trends in the fashion advertising world
• Someone who shares our inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentality
• Tuned-in omni-channel thinker

Benefits and Perks:

• We offer competitive salaries commensurate with experience; the range for this position is $175,000 - 185,000.
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training & Development, including Educational Allowance
• 10 paid holidays and unlimited paid time off
• KREWE employee frame discount (of course!)

Diversity & Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

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