Senior Director, Marketing, Niche at PUIG Deutschland GmbH

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

The Senior Brand Marketing Director leads the Niche Fragrance & Color Makeup business for North America. This person will run this "hub" with tactful business and market strategy while using their extensive experience in luxury fragrances and color makeup (lip, eye, cheek, nail) in order to make recommendations, decisions, and grow the business overall. This person will create a 360-marketing strategy with fresh ideas in digital/social and drive the implementation of impactful executions. A key part of this role is building and maintaining successful partnerships with our HQ in Spain, and Global Partners throughout Europe, while also being a strong cross-functional team player and people manager for the North America team. Brands include Christian Louboutin Beaute, Penhaligon's, L'Artisan Parfumeur, and Dries Van Noten.

We'd love to meet you if you have

Steer North American Market Strategy and Execution:

• In collaboration with the Niche GM; Spearhead strategic direction within North America (Canada and US), delivering high-level insights and recommendations that align with global luxury brand aspirations while resonating with sophisticated regional consumer sensibilities.
• Uphold each brand’s image as an emblem of elegance, crafting a holistic and premium consumer journey that fosters deep brand loyalty and engagement across all channels.
• Conduct in-depth brand, market, and competitor analysis to distill actionable insights, guiding strategic decision-making to cement the brand’s position as a leader within the luxury market.
• Conceive innovative promotional initiatives tailored to the North American luxury segment, enhancing brand allure and fostering differentiation.

360 Brand Engagement:

• Execute carefully crafted, multi-dimensional brand campaigns that captivate new consumers, drive sales, and fulfill high-impact objectives for market share, revenue growth, and profitability.
• Curate complex seasonal launch calendars centered around key product launches.
• Orchestrate premium media, promotional, and experiential activations in synergy with cross-functional teams to drive impactful market entry.
• Oversee and inspire agency partners and creative service providers, ensuring every execution reflects the brand’s essence of timeless elegance and surpasses luxury standards.
• Deliver compelling, strategic presentations of seasonal programs to retail partners, fostering collaborative relationships that enhance brand visibility in premium retail environments.

Excellent Cross-Functional & Global Collaboration:

• Collaborate seamlessly with internal teams and global HQ, translating global strategies into regionally relevant experiences that sustain business excellence and elevate brand distinction.
• Partner with Global teams on product innovation, curated brand content, and media execution, enhancing the brand’s image and reach within the luxury sphere.
• Work alongside the Sales team to design exclusive, high-touch marketing plans, “retailtainment” activations, and luxury events that underscore the brand’s unique positioning in premier retail spaces.
• Partner closely with Demand Planning and Operations to synchronize launch timelines, inventory oversight, and flawless product delivery, ensuring consistent luxury service standards and optimal market presence.

Strategic Finance & P&L Oversight:

• Collaborate with Finance to uphold disciplined budget planning, ensuring investments are aligned with premium objectives and contribute meaningfully to the brand’s financial success.
• Actively manage marketing investments and each brand’s P&L with a luxury mindset, focusing on:
• Optimal allocation of annual above-the-line and below-the-line activities.
• Strategic assessment and enhancement of POS investments, maximizing ROI and future campaign impact.
• Forecasting and planning for seasonal POS materials, product launches, and exclusive animations.
• Maintaining inventory precision to support luxury market demand, managing excess and discontinued items thoughtfully to preserve brand equity.

What you'll get to do

Hard Skills:

• Bachelor’s degree in marketing, Business, or a related field preferred (master's degree a plus).
• 7-10 years of progressive experience in beauty marketing, with a minimum of 4 years specializing in color and makeup.
• Deep expertise in Niche Fragrances, with a strong understanding of the luxury and prestige markets.
• Proven track record working with licensed brands, with a commitment to protecting and elevating brand image.
• Advanced proficiency in Excel and PowerPoint, with the ability to leverage data insights to inform strategy.

Soft Skills:

• Highly adaptable, agile, and entrepreneurial, with the versatility to respond to evolving business needs.
• A strategic, solutions-driven mindset, with a focus on growth, development, and prioritization.
• Exceptional written and verbal communication skills tailored to executive-level stakeholders.
• Strong initiative and follow-through, with a proven ability to meet deadlines and deliver on high-level projects.
• Collaborative and reliable team player with a positive, can-do attitude.
• Thrives in a fast-paced, dynamic environment, managing multiple high-impact projects simultaneously.
• Digital and omni-channel expertise, with an eye for retail trends and creative innovation.
• Passionate about people, brand storytelling, and driving business objectives.
• Committed to leading with a strategic sales focus, ownership of personal and team development.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture.
• A range of learning and development opportunities.
• An international company with plenty of opportunities to grow.
• A competitive compensation & benefits package.

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.