Senior Director, Marketing - Foot and Ankle - CONMED Corporation
Dallas, TX 75223
About the Job
The Sr.
Director of Marketing for Foot and Ankle is responsible for delivering faster than market growth in our foot and ankle business unit.
This individual will work to identify, develop, motivate, and manage a high-performing, diverse team of marketing professionals across our foot and ankle business.
Key to success will be forging productive cross-functional relationships with peers, including sales, R&D, operations, finance, and HR.
This position leads the annual business planning process for the US, from forecasting, mix, budgeting, promotion, supporting key customer evaluations, collateral development, and staffing/prioritizing convention support and focus.
Key financial metrics include performance versus annual revenue and growth, share, and EBIT targets.
This role reports to the VP GM of the Foot and Ankle business unit. This role will require regular travel and onsite work with team members based in Memphis, TN and Largo, FL. What You’ll Do:Lead a team of marketing professionals to deliver consistent high performanceCultivate a robust talent development plan to build a market-leading organization and culturePartner with leaders of marketing, sales, finance, operations, clinical education, marketing communications, corporate accounts, and R&D in the development and execution of new product launch plansCraft and track to the annual marketing budget to deliver on our financial commitments and targetsEmpower and drive the team toward excellence in customer intimacyLead product planning, positioning, pricing, and promotion activities for current product portfolioCollaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging and tacticsBe the face of the company as the principal knowledge owner for the product portfolio, driving best-in-class relationships with our surgeon faculty, societies, and customersEnthusiastically promote the portfolio with customers (sales management, reps & surgeons) at conventions and sales meetingsServe as the market experts within the business: understanding customer's current and future requirements, strengths, and weaknesses of competitors' products, and how to effectively differentiate our productsWork with surgeons and sales representatives in operating room and laboratory environments to support and promote product evaluations via safe and effective useLeverage knowledge through the development of marketing collateral, key messages and product training to ensure that domestic and international sales team are fully equipped to sell products/solutionsPartner with sales and supply chain function to guide and support selling activities to meet sales revenue and operating earnings targets, backorder management and overall product lifecycle supportDevelop and execute strategic plans and initiatives to gain greater market share, improve revenue generation and increase penetration of our technologiesRequired QualificationsBachelor’s Degree12+ years’ marketing, in-line brand management or progressive sales experience in the medical device industry, with some experience being specifically in orthopedic medical devices5+ years of employee management experienceExpected Travel: 30%-50%Sponsorship: This position is not eligible for employer-visa sponsorship.Preferred QualificationsMaster’s degree in Business or MarketingExperience in managing a team that manages othersExperience selling and/or marketing foot and ankle productsStrong communication and interpersonal skills (verbal, written).Proficient in Microsoft Office Suite of products (e.g.
Teams, Excel, PowerPoint, Word)Disclosure as required by state law, the annual salary range for this position is $175,000-$220,000 plus bonus potential.Benefits:CONMED offers a wide array of benefits to fit your unique needs.
Visit our Benefits Page for more information.Competitive compensationExcellent healthcare including medical, dental, vision and prescription coverageShort & long term disability plus life insurance -- cost paid fully by CONMEDRetirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay periodEmployee Stock Purchase Plan -- allows stock purchases at discounted priceTuition assistance for undergraduate and graduate level coursesKnow someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!CONMED is an Equal Opportunity Employer & an Affirmative Action Employer.
CONMED is a strong advocate of workforce diversity.
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status.
The Know Your Rights: Workplace Discrimination is Illegal Poster and Pay Transparency Nondiscrimination Provision reaffirm this commitment.Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.
You will not be penalized for redacting or removing this information.If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at
Director of Marketing for Foot and Ankle is responsible for delivering faster than market growth in our foot and ankle business unit.
This individual will work to identify, develop, motivate, and manage a high-performing, diverse team of marketing professionals across our foot and ankle business.
Key to success will be forging productive cross-functional relationships with peers, including sales, R&D, operations, finance, and HR.
This position leads the annual business planning process for the US, from forecasting, mix, budgeting, promotion, supporting key customer evaluations, collateral development, and staffing/prioritizing convention support and focus.
Key financial metrics include performance versus annual revenue and growth, share, and EBIT targets.
This role reports to the VP GM of the Foot and Ankle business unit. This role will require regular travel and onsite work with team members based in Memphis, TN and Largo, FL. What You’ll Do:Lead a team of marketing professionals to deliver consistent high performanceCultivate a robust talent development plan to build a market-leading organization and culturePartner with leaders of marketing, sales, finance, operations, clinical education, marketing communications, corporate accounts, and R&D in the development and execution of new product launch plansCraft and track to the annual marketing budget to deliver on our financial commitments and targetsEmpower and drive the team toward excellence in customer intimacyLead product planning, positioning, pricing, and promotion activities for current product portfolioCollaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging and tacticsBe the face of the company as the principal knowledge owner for the product portfolio, driving best-in-class relationships with our surgeon faculty, societies, and customersEnthusiastically promote the portfolio with customers (sales management, reps & surgeons) at conventions and sales meetingsServe as the market experts within the business: understanding customer's current and future requirements, strengths, and weaknesses of competitors' products, and how to effectively differentiate our productsWork with surgeons and sales representatives in operating room and laboratory environments to support and promote product evaluations via safe and effective useLeverage knowledge through the development of marketing collateral, key messages and product training to ensure that domestic and international sales team are fully equipped to sell products/solutionsPartner with sales and supply chain function to guide and support selling activities to meet sales revenue and operating earnings targets, backorder management and overall product lifecycle supportDevelop and execute strategic plans and initiatives to gain greater market share, improve revenue generation and increase penetration of our technologiesRequired QualificationsBachelor’s Degree12+ years’ marketing, in-line brand management or progressive sales experience in the medical device industry, with some experience being specifically in orthopedic medical devices5+ years of employee management experienceExpected Travel: 30%-50%Sponsorship: This position is not eligible for employer-visa sponsorship.Preferred QualificationsMaster’s degree in Business or MarketingExperience in managing a team that manages othersExperience selling and/or marketing foot and ankle productsStrong communication and interpersonal skills (verbal, written).Proficient in Microsoft Office Suite of products (e.g.
Teams, Excel, PowerPoint, Word)Disclosure as required by state law, the annual salary range for this position is $175,000-$220,000 plus bonus potential.Benefits:CONMED offers a wide array of benefits to fit your unique needs.
Visit our Benefits Page for more information.Competitive compensationExcellent healthcare including medical, dental, vision and prescription coverageShort & long term disability plus life insurance -- cost paid fully by CONMEDRetirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay periodEmployee Stock Purchase Plan -- allows stock purchases at discounted priceTuition assistance for undergraduate and graduate level coursesKnow someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!CONMED is an Equal Opportunity Employer & an Affirmative Action Employer.
CONMED is a strong advocate of workforce diversity.
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status.
The Know Your Rights: Workplace Discrimination is Illegal Poster and Pay Transparency Nondiscrimination Provision reaffirm this commitment.Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.
You will not be penalized for redacting or removing this information.If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at
800-929-7176
option #5.Job SummaryJob number: R8187Date posted : 2025-01-02Profession: MarketingEmployment type: Full time
Source : CONMED Corporation