Senior Director, Growth Marketing - Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. 

About the role:

We are looking for a strategic, results-oriented Growth Marketing leader to drive Samsara’s customer acquisition and deliver on aggressive pipeline goals that fuel our next stage of growth globally. You will lead a 10+ person team that operates paid digital channels, web conversion strategy, SEO, digital awareness campaigns, experimentation and Growth strategy. 

The ideal candidate for this role has a proven track record of driving customer acquisition in a high-growth company and is a strategic problem solver/influencer at all levels of the organization. You see the big picture and look holistically at how each piece fits into a larger global growth strategy, working on multiple marketing channels and initiatives simultaneously. You excel at partnering across the organization to overcome obstacles, advancing marketing through data-driven decision-making.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

In this role, you will: 

• Drive all digital channels for both pipeline and awareness initiatives globally across all product lines. Build the strategy, evolve the talent and own the operational processes spanning all stages of the funnel as a global center of excellence.

• Deliver digital pipeline goals through proven channels, high-volume experimentation, optimization and continuous activation of new channels.

• Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment.

• Partner with Campaigns function to fulfill both evergreen and initiative-based programs. This consists of product launches, market whitespace penetration, customer expansion and special pipeline gen programs.

• Work with North America Commercial and Mid Market Sales leadership to define the growth plan, channel mix, data and analytics to achieve the company’s pipeline strategy.

• Test new and emerging channels, with aim to capitalize on unseized market opportunities.

• Serve as a thought leader on digital tracking and lead management infrastructure - partnering with Data, Analytics, Operations, Growth Engineering and Digital strategy functions to evolve and continually scale our engine cross-functionally.

• Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance.

• Oversee the Growth Marketing teams development, influence, ownership, and scope -  instilling discipline, best practices, and consistency for scalability.

• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

• Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

• 8+ years experience leading growth marketing teams and managing 8-figure annual budgets in high-growth, innovative and complex organizations in a high-growth startup or public company.

• Hands-on experience building lead generation strategy through paid digital platforms, channels and DSPs (SEM, SEO, ABM display, Paid Social, etc.) to drive pipeline growth and awareness programs.

• Can approach business problems from an inquisitive mindset, looking to question assumptions and bring creativity to solve problems.

• Ability to solve problems by applying design thinking, hypothesis development, and testing frameworks.

• Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority, as well as ability to work with and present clearly to executives and all levels of Sales leadership.

• Excellent verbal, written communication and presentation skills with the ability to story tell and communicate key points to partners and internal stakeholders.

• A passion for coaching, mentoring and developing others with a servant leadership approach to drive a high-performing team.

• Experience and proven ability to hire, manage and inspire a team of marketing professionals.

• Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence.

• Exhibit fiscal responsibility by managing operations within budget guidelines (e.g. 2% variance).

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles.  For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. 

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$150,640—$269,000 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.