Senior Director, Field Marketing Commercial - ServiceNow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

ServiceNow is seeking a Senior Director Field Marketing Commercial, Canada, LATAM to develop, build and lead a modern field marketing function. They will serve as a key partner in ServiceNow’s growth, by continuing to build ServiceNow’s brand and footprint through effective field strategies, lead generation, pipeline development and progression and sales enablement. They will drive an integrated partnership with the sales organizations, effectively deploying the budget and leveraging data to meet and exceed pipeline, revenue, and new logo targets. They will also partner closely across marketing and other key functions to drive the integrated marketing plan for Commercial, Canada, and LATAM.

The role reports into the SVP AMS Demand Marketing, The Senior Director will lead a team of 3 Directors and an extended team of 13. 

The successful candidate will also be expected to share and assist in deployment of best practices, as it relates to field marketing and demand generation, across the AMS region and globally. This individual will also partner with other key functions and drive broader business initiatives for ServiceNow.   

• Drive a team of field marketing directors and their teams to create, manage and activate go-to-market plans to include demand gen, brand awareness, social selling, digital and thought leadership programs to drive net new logos and pipeline creation/expansion for AMS sales teams.

• Partner with AMS Sales leaders to review strategies and initiatives that align to revenue goals.

• Collaborate with key teams such as ABM, PR, executive marketing, partner marketing and AMS campaigns to drive an integrated plan for their regions

• Measure all programs and optimize the marketing mix to get the most from each investment.

• Work with the marketing operations team to understand and optimize lead flow, database use, segmentation and growth, metrics and reporting.

• Manage and optimize the annual budget and report, forecast and spend on a quarterly basis.

• Lead marketing enablement by being a source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, our ServiceNow annual user conference, etc.

• As part of the AMS Marketing Leadership team, lead cross-functional initiatives that help drive our business forward and create more efficiency within our teams.

Qualifications

• 15+ years’ experience in marketing demand generation, with a strong pipeline and revenue orientation.

• BS, BA in Business or Marketing.

• B2B marketing background, preferably in a cloud business of scale.

• Ability to build, motivate and lead a high-performing team, and to break down silos through influence.

• The personal drive, passion, and enthusiasm to both understand and successfully navigate a fast-growing company.

• Knowledge of the buyer’s journey from Brand to Demand to Loyalty, able to provide leadership and insight into how field marketing can drive business growth.

• Ability to push forward innovations and process optimizations to help the team be more effective and efficient in their jobs.

• Natural affinity for data driven decisions, is a problem solver that gets to the root cause issues.

• Strong strategic, analytical and operational skills.

• Ability to position the commercial and financial impact of marketing investments to a non-marketing audience.

• Excellent interpersonal, communication, negotiation and change management skills.

• A demonstrated commitment to high professional ethical standards and to diversity, inclusion and belonging initiatives.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.