Senior Director External Communications - HCA Healthcare

Description

Introduction

Do you have the career opportunities as a(an) Senior Director External Communications you want with your current employer? We have an exciting opportunity for you to join HealthTrust which is part of the nation's leading provider of healthcare services, HCA Healthcare.

Benefits

HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Our teams are a committed, caring group of colleagues. Do you want to work as a(an) Senior Director External Communications where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

Job Summary and Qualifications

HealthTrust is seeking an individual who is passionate about corporate communications, storytelling and skilled in crafting narratives that resonate with key audiences. As the Sr. Director of Corporate Communications, External Communications at HealthTrust Performance Group, you’ll be at the forefront of shaping our brand’s voice and amplifying our presence across the healthcare industry. In this dynamic role, you’ll lead strategic executive thought leadership initiatives, forge strong media relationships and oversee our external communications infrastructure, including our website and social media platforms. Your influence will extend beyond traditional media, as you’ll play a pivotal role in guiding executive communications, curating content that reflects our business priorities and company mission and ensuring HealthTrust shines in industry awards and recognitions.

Additionally, you’ll spearhead our social media strategy, driving engagement and visibility across digital platforms, while also leading comprehensive reporting that provides actionable insights on media trends and marketing initiatives. You'll work hand in hand with our Director of Internal Communications on message consistency across channels, creating a unified and cohesive narrative for the organization. We’re looking for a seasoned communications leader with a strategic mindset and deep expertise in media relations, executive communications and content creation. In this role, you won’t just manage communications—you’ll be a key architect in crafting and delivering the narratives that define HealthTrust’s impact and success, ensuring our message is consistent, compelling and impactful.

What you will do in this role:

• Must be an experienced, strong business corporate communications writer with extensive experience writing for executives, media and other external audiences.
• Collaborate with strategic marketing team to develop and execute thought leadership strategies that elevate the organization's profile.
• Identify and create platforms for executives to share expertise, including speaking engagements, media interviews and industry publications
• Lead the development and dissemination of press releases, ensuring alignment with organizational messaging and strategic goals.
• Track the impact and effectiveness of press releases, providing regular reports and insights to leadership.
• Serve as the primary media spokesperson, managing media inquiries and facilitating executive interviews.
• Cultivate relationships with key media contacts to ensure favorable coverage and accurate representation of the organization.
• Partner with Strategic Marketing to amplify marketing campaigns and initiatives. - Act as the media liaison for business lines, ensuring consistent company messaging across all strategic marketing campaigns.
• Coordinate with internal stakeholders to align external communications with business objectives.
• Oversee the relationship with the PR agency, ensuring effective collaboration and alignment with communication goals.
• Manage the PR agency budget, ensuring cost-effective use of resources and alignment with strategic priorities.
• Oversee content updates and management of the HealthTrust website, ensuring it serves as a robust communication tool.
• Manage the newsroom section, keeping content current and relevant to key audiences.
• Lead the development and execution of HealthTrust's social media strategy, ensuring alignment with overall strategic marketing goals.
• Oversee content creation, scheduling and engagement across social media platforms to enhance brand visibility and foster engagement.
• Monitor social media trends and analytics, adjusting strategies to optimize performance and engagement.
• Develop presentation and run-of-show documents for the President & CEO at annual conference (HTU), ensuring clear and effective communication during key events.
• Manage external executive communications, including speeches, statements and official correspondence.
• Lead and manage various communications projects that arise in response to current events, industry news or major organizational developments.
• Quickly develop and execute communication strategies that align with timely events or emerging trends, ensuring HealthTrust’s voice is relevant and responsive.
• Collaborate with cross-functional teams to address urgent communication needs, ensuring messaging is accurate, consistent and impactful across all platforms.
• This position is office-based, providing valuable in-person collaboration with your team. Remote work is permitted on occasion, with the leader’s approval.

What qualifications you will need:

• Degree in communication or related field: English, journalism, public relations, marketing or healthcare management. An advanced degree is preferred, required
• 12+ years in communications or public relations required; similar responsibilities within a healthcare organization or a group purchasing organization is ideal, required
• 12+ years of experience in a senior management role either in-house corporate communications or with a communications/PR agency, required
• Deep experience working with executive-level and team leads across the organization, required
• Ability to work with subject matter experts and capacity to grasp complex business subjects and effectively translate the material into effective deliverables, required
• Work independently and collaboratively, and communicate effectively in both written and verbal form, required
• Superior management skills. Handle multiple projects simultaneously, required
• Advanced proficiency in writing, editing, proofreading and formatting. Expert at AP style guidelines, required
• Proficiency in writing content for executives, required
• Occasional/ Intermittent Travel required

In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years. HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Senior Director External Communications opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.