Senior Director, Creative - TopView Sightseeing

We are seeking a seasoned Senior Director, Creative with over 15 years of experience in the creative industry to lead our dynamic team. The ideal candidate will have a proven track record of innovative thinking, exceptional design, and leadership that drives brand growth. This role demands a creative visionary who can strategize and implement high-impact campaigns that resonate with our target audiences. The Creative Director will oversee the creative process from concept to completion, ensuring that all work aligns with our company's vision and goals.

At TopView, we are result-driven. Ambitious, agile, and competitive, we thrive in a fast paced environment by utilizing automation and prioritizing efficiency. If you are ready to build something big - this is the right place for you! 

Note: This is a full-time, on-site position at our corporate office: 11 E 44th St, 6th Fl, New York, NY 10017.

Powered by in-house technology, TopView Global creates one-of-a-kind experiences by land and sea for tourists and locals around the world, and builds top notch software solutions that simplify adventure seeking and experience management. Headquartered in NYC, we currently operate in NYC and London  and are looking to expand to Philadelphia, Washington DC, San Francisco, Atlanta, Miami, Paris, Rome, Barcelona, Dubai, Istanbul and many others in the next few years.

We have experienced rapid vertical and horizontal expansion over the past decade and to further the growth, we are looking for highly ambitious professionals to join our company.

Responsibilities:

• Own all creative initiatives and projects across all brands and products. Ensure all set success targets are met timely.
• Lead and inspire the creative team to develop cutting-edge campaigns that effectively communicate our brands’ messages and values which result in increase of brand value and revenue.
• Strategize and oversee the execution of all creative projects, including branding, marketing materials, sales materials, content creation, advertising materials, experiential interior designs, and more.
• Translate business and marketing objectives into clear creative strategies, and turn creative outputs into revenue.
• Develop and implement a comprehensive content strategy that includes digital, video, photo, audio, copy, and print media that aligns with the company's strategic objectives.
• Oversee the creative budget, meticulously managing resources to ensure highest quality results while maintaining cost effectiveness.
• Manage the creative process from concept to completion, including initial ideation, project development, and final execution.
• Collaborate closely with Advertising, Product, Sales, and Operations teams to ensure a cohesive brand identity and message across all channels.
• Stay ahead of industry trends and incorporate innovative ideas and technologies into creative strategies.
• Establish metrics to measure deliverables’ effectiveness, continuously monitor and analyze deliverables’ performance, make optimizations and clearly define success of creative projects. 
• Prioritize creative initiatives and projects based on company goals and objectives.

Requirements:

• At least 15 years of experience in the creative industry, in house experience highly preferred
• At least 8 years of senior leadership experience, preferably managing 10 FTE
• Proven track record of driving business success, with a robust portfolio showcasing a wide range of creative projects, including digital, print, and multimedia content
• Excellent cross-functional communication and collaboration skills
• Strong business acumen and revenue orientation
• Able to utilize data to inform creative strategies and decisions
• Self-starter who is comfortable working in a fast-paced entrepreneurial environment
• Highly organized and detailed-oriented, with superior quality standards
• Strong project management skills
• Must be able to work out of our NYC office full-time - not a hybrid or remote role
• This position requires 50 hours a week

TopView Offers Comprehensive Benefits Including:

• Performance bonus
• Paid time off
• Health insurance (medical, dental, vision)
• Pre-tax commuter benefit
• More #LI-Onsite

Compensation:

Base salary $200k - $240k plus bonus

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