Senior Director, Content & Communications - Better-Health-Group

Our mission is Better Health. Our passion is helping others.

What’s Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?

Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

The Senior Director, Content and Communications reports to: Chief Growth Officer 

The Opportunity:

The Senior Director, Content and Communications will lead the development, management, and execution of brand, content, messaging, and communications to advance the Better Health Group (BHG) mission, grow the company, and improve performance. As a leader driving content and communications across B2B (owned and independent clinics, direct to providers) and DTC (direct to patients), this role is key in building BHG’s identity and reputation, demand for products and services, and engagement among BHG’s network of owned and independent clinics, providers, team members and patients.

Responsibilities include and are not limited to:

• Develops and oversees the BHG brand content, communication strategy
• Establishes and maintains a consistent identity and voice across all channels
• Oversees and individually contributes to the creation, curation, and distribution of content for internal and external audiences (e.g. presentations, digital content, email, video, press releases, newsletters, social media, print,  sales/marketing materials)
• Further integrates and leverages technologies to improve: workflow automation, digital asset management, capacity planning, and the efficiency of accessing approved content
• Establishes an approach to product marketing, collaborating with product owners (e.g. clinical, technology, financial, payor) to translate the various programs and services offered to BHG’s clinics and patients, into compelling content and effective marcomm plans
• Supports the development of training programs to ensure Team Members are capable of articulating BHG’s desired messaging as an integral part of their roles (e.g. B2B Sales Enablement; B2B Account Management; DTC Patient Engagement)
• Manages a targeted public relations strategy to protect and further BHG’s reputation through media outreach, social listening, partnerships, and community engagement
• Utilizes analytics to measure the effectiveness of communication campaigns and optimize content strategies based on insights and feedback
• Leads a small team of content creators, graphic designers, marketers, and communications professionals, fostering a collaborative environment and aligning efforts with cross-functional teams, including Growth, Operations, and Clinical Leadership

Position Requirements/Skills:

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s preferred.
• 12+ years of experience in content creation, corporate communications, or public relations, with a minimum of 5 years in a leadership role within the healthcare sector.
• Experience in Medicare with a preference for those with value-based care, primary care, and health plan or Medicare Advantage or Part Dindustries.
• Proven experience developing and executing both B2B and DTC content, campaign, and communication strategies, as well as tactical plans
• History implementing improved, automated content development workflows, digital asset management (DAM) systems, and strong project management (e.g. Monday.com).
• Exceptional written and verbal communication skills, with a keen ability to tailor messaging to diverse audiences and situations.
• Knowledge of healthcare regulations and Medicare Advantage programs, with a commitment to compliance and patient-centered communication.
• Highly proficient with Google Suite and Microsoft Office (Word, Excel, PowerPoint) and
• Comfortable communicating with multiple levels within an organization 
• Excellent organizational, time-management, and project-management skills
• Results-oriented with a focus on quality execution and delivery
• Strong critical thinking and problem-solving skills
• Ability to work independently, manage a small team, and work cross-functionally
• Ability to work in a shifting and fast-paced environment

Physical Requirements:

• Physical ability to sit, stand, and move freely about the office
• Must be able to remain in a stationary position up to or exceeding 50%
• Constantly operates a computer and other office productivity machinery, such as a copy machine, and computer printer
• 20%-30% travel as needed, to local markets or to visit clinics 

Key Attributes/ Skills: 

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within the Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Local candidate highly preferred.  Hybrid work schedule (in office/remote).  If remote, travel will be required, specifically to Tampa, FL.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.