Senior Director, Consumer Strategy & Insights - Brunswick
Mettawa, IL
About the Job
_Are you ready for what’s next?_
_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
This role is responsible for guiding Brunswick’s Enterprise Marketing Strategy & Consumer Engagement to maximize the Company’s strategic efficiencies with the marine consumer.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
+ Consumer Insights : Shape and execute the Brunswick-level cross-marine consumer insights program/agenda to help inform and in support of commercial business strategies, including
+ Manage the marketing & consumer inputs for the weekly retail demand planning meeting which focuses on general consumer engagement within marine
+ Serve as the Enterprise lead for applicable consumer trends, changing attitudes & behaviors and insights tools
+ Oversee an Enterprise agenda for consumer research that delivers insights needed to support business strategy & optimize knowledge sharing across the Company; key CTO office interface for insights programs
+ Support the design and standardization of consumer data capture and activation user journeys across the portfolio, in partnership with the technical teams, in service of the strategy objectives
+ Strategic Planning : Oversee the Enterprise Marketing strategic planning process to maximize opportunities between our brands and divisions through better visibility of Enterprise implications, improved coordination & knowledge sharing. Examples of cross-division strategic programs include:
+ Marketing Quarterly Business Review & Annual Strategic Plan Process
+ Responsible for translating consumer growth objectives into a financial and business case for the resource requirements to support consumer acquisition, retention and upsell goals
+ Responsible for identifying and sizing pools of opportunity to maximize customer lifetime value through share of wallet growth and, reaching new audiences with product and services innovation
+ Technology Positioning Strategy : Serve as the Marketing lead to the CTO office, supporting holistic, enterprise-level decision-making on brand & feature decisions, strategic alignment, and commercial launch effectiveness for cross-divisional technology programs
+ Responsible for informing product and services development and bundling to meet the needs of the next generation marine consumer, leveraging consumer insights and business performance data to inform a strategy that advances a frictionless consumer journey across a portfolio of marine brands
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
+ 10+ years’ experience in marketing strategy & consumer insights; dual-distribution channel environment preferred
+ Demonstrated experience in leading a strategic planning process in a cross-functional, matrix environment
+ BS/BA in a relevant field or equivalent practical experience;
+ Familiarity with data-driven marketing ecosystems, best practices and trends; comfort with financials & business case opportunity sizing (E.g. PNL Proformas)
+ Previous experience with consumer journeys, customer segmentation and persona development
+ Experience with analytics tools like Power BI (or other visual data platforms like Tableu) and testing platforms
Preferred Qualifications:
+ MBA preferred
Working Conditions:
+ Onsite 3 days/week in Mettawa or Fond du Lac
+ Travel Requirements ~20% or less
The anticipated pay range for this position is 170,170 - 286,500 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long-term incentive program.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be found here (https://www.brunswick.com/careers/culture-benefits/benefits) .
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more (https://www.brunswick.com/careers/culture-benefits/benefits) . In addition, we’re proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !
_Next is Now!_
_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)
Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
#Brunswick Corporation
_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
This role is responsible for guiding Brunswick’s Enterprise Marketing Strategy & Consumer Engagement to maximize the Company’s strategic efficiencies with the marine consumer.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
+ Consumer Insights : Shape and execute the Brunswick-level cross-marine consumer insights program/agenda to help inform and in support of commercial business strategies, including
+ Manage the marketing & consumer inputs for the weekly retail demand planning meeting which focuses on general consumer engagement within marine
+ Serve as the Enterprise lead for applicable consumer trends, changing attitudes & behaviors and insights tools
+ Oversee an Enterprise agenda for consumer research that delivers insights needed to support business strategy & optimize knowledge sharing across the Company; key CTO office interface for insights programs
+ Support the design and standardization of consumer data capture and activation user journeys across the portfolio, in partnership with the technical teams, in service of the strategy objectives
+ Strategic Planning : Oversee the Enterprise Marketing strategic planning process to maximize opportunities between our brands and divisions through better visibility of Enterprise implications, improved coordination & knowledge sharing. Examples of cross-division strategic programs include:
+ Marketing Quarterly Business Review & Annual Strategic Plan Process
+ Responsible for translating consumer growth objectives into a financial and business case for the resource requirements to support consumer acquisition, retention and upsell goals
+ Responsible for identifying and sizing pools of opportunity to maximize customer lifetime value through share of wallet growth and, reaching new audiences with product and services innovation
+ Technology Positioning Strategy : Serve as the Marketing lead to the CTO office, supporting holistic, enterprise-level decision-making on brand & feature decisions, strategic alignment, and commercial launch effectiveness for cross-divisional technology programs
+ Responsible for informing product and services development and bundling to meet the needs of the next generation marine consumer, leveraging consumer insights and business performance data to inform a strategy that advances a frictionless consumer journey across a portfolio of marine brands
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
+ 10+ years’ experience in marketing strategy & consumer insights; dual-distribution channel environment preferred
+ Demonstrated experience in leading a strategic planning process in a cross-functional, matrix environment
+ BS/BA in a relevant field or equivalent practical experience;
+ Familiarity with data-driven marketing ecosystems, best practices and trends; comfort with financials & business case opportunity sizing (E.g. PNL Proformas)
+ Previous experience with consumer journeys, customer segmentation and persona development
+ Experience with analytics tools like Power BI (or other visual data platforms like Tableu) and testing platforms
Preferred Qualifications:
+ MBA preferred
Working Conditions:
+ Onsite 3 days/week in Mettawa or Fond du Lac
+ Travel Requirements ~20% or less
The anticipated pay range for this position is 170,170 - 286,500 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long-term incentive program.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be found here (https://www.brunswick.com/careers/culture-benefits/benefits) .
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more (https://www.brunswick.com/careers/culture-benefits/benefits) . In addition, we’re proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !
_Next is Now!_
_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)
Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&_rda=/company/service_privacy.php) Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
#Brunswick Corporation
Source : Brunswick