Senior Digital Marketing Specialist at Ametek, Inc.

Ametek, Inc.

About Us:

Join AMETEK Programmable Power, a leader in cutting-edge programmable power solutions and systems. We specialize in designing and delivering precision AC and DC programmable power supplies, electronic loads, power subsystems, and compliance test solutions. If you're ready to work at the forefront of differentiated power technologies, this is your opportunity to make an impact in a fast-paced, high-tech environment!

Job Summary:

The Sr. Digital Marketing Specialist is a key contributor to the Marketing Department at AMETEK Programmable Power. Primary focus for this role is to support the business websites, eCommerce, and other digital tools (Salesforce, HubSpot, AdWords, etc.); support content creation and market research projects when aligned with the above items. This position reports to the Marketing Director and will collaborate with the Digital Marketing team members as well as the Content Marketing and Product Marketing Teams.

Key Responsibilities:

• Significantly increase lead quantity and quality by applying best practices to digital marketing programs.
• Actively propose new campaigns, marketing automation and other marketing activities based on data-driven understanding of past results and/or market research.
• Perform website maintenance and content updates in Sitecore across Programmable Power, VTI, IntelliPower and regional sites.
• Oversee and maintain dashboards/tools for tracking SEO, website traffic, conversions, etc.
• Analyze and recommend improvements to website performance, lead capturing, lead scoring, and lead nurturing processes. Support lead generation activities via Pardot (email campaigns, automation, reporting, etc.).
• Oversee Pardot and Salesforce development projects and drive functionality improvements across the platforms.
• Build and execute SEO and SEM strategies and tactics. Conduct market/SEO research to elevate online performance (keywords, organic/paid performance, bid strategy, etc.) and monitor related performance/metrics.
• Contribute to the global adoption of Salesforce (SFDC) Sales Cloud and Service Cloud. Support migration to Salesforce Pardot. Will include system integration/mapping support, preparation of training materials and ongoing troubleshooting.
• Support deployment of a channel/partner facing portal which allows for the exchange of relevant Sales & Marketing materials. This portal will also serve as the primary location for access to the business Configure Price Quote (CPQ) tool.
• eCommerce (BigCommerce) support and maintenance. Includes management of product listings, overall site design and functionality.

Minimum Qualifications:

• Bachelor’s degree is required. MBA a plus.
• 4 years of experience in digital marketing (preferably B2B), lead generation and/or marketing-related project management.
• Three years of experience and specific operational knowledge of marketing automation, lead management, email marketing, web management and on-page SEO.

Desired Qualifications:

• Excellent written and verbal communication skills.
• Proficient with Microsoft Office.
• Ability to handle multiple tasks efficiently and accurately
• Experience working with external/internal international teams or within a Global team structure.
• Website CRM experience (such as Wordpress, Magento, etc.).
• Google Ads experience (certification highly preferred).
• Pardot or similar marketing automation experience.
• Salesforce Sales Cloud or similar experience.
• BigCommerce or similar eCommerce experience.
• Social media (LinkedIn) experience.

What’s in It for You:

• Competitive compensation, holiday pay, and paid time off

• Great benefits package that includes health, vision, and dental insurance
• 401(k), plus matching
• Flexible spending accounts (FSAs), health savings account (HSA) with AMETEK contribution, life insurance, disability insurance, and family medical leave
• Employee referral program
• Tuition reimbursement program
• Employee assistance program
• Exciting, fast-paced environment where you could make a true impact
• Opportunities for career advancement within our business unit and across all other AMETEK business entities

Additional Details:

This position has an option to work remotely a couple of days per week.

Location:

This role is based in San Diego, California, a city renowned for its idyllic blend of sun, sea, and vibrant culture. With a coastal climate and over 70 miles of stunning coastline, it's a haven for beach lovers and outdoor enthusiasts year-round. Explore diverse museums, the historic Gaslamp Quarter, and Balboa Park's gardens and world-famous zoo. Enjoy an active lifestyle with parks, trails, and water sports. Relish international cuisine and experience unique neighborhoods like lively North Park and coastal La Jolla. San Diego offers an irresistible mix of relaxation and adventure.

Salary Range:

The annual pay range for this position generally ranges between $90,000 - $110,000. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition, AMETEK provides a variety of benefits to employees, including health insurance coverage, an employee assistance program, life and disability insurance, a retirement savings plan, paid holidays and paid time off.

To learn more about our company and our job opportunities, visit us at:

https://www.ametek.com/careers

To learn more about the business unit you’ll be joining, visit us at:

• Programmable Power: https://www.programmablepower.com/
• #LI-Hybrid