Senior Digital Marketing Manager - ZoomInfo Technologies LLC
Waltham, MA
About the Job
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
What You'll Do:
- Website Strategy and Vision: Develop and maintain a clear vision and roadmap for the NeverBounce and Datanyze websites, identifying growth opportunities and setting short-term and long-term goals
- Market and User Research: Conduct ongoing market research and user feedback sessions to understand the needs of our users, identify pain points, and spot opportunities for new features or enhancements
- Website Development and Management: Oversee the end-to-end development process for new features and enhancements, from ideation through to launch and beyond, ensuring alignment with the overall digital strategy
- Cross-functional Collaboration: Work closely with engineering, marketing, sales, and support teams to ensure initiatives are well communicated, aligned across departments, and effectively marketed and supported
- Performance Monitoring: Continuously monitor, analyze, and report on the performance of NeverBounce and Datanyze, utilizing data to inform decisions and measure against key performance indicators (KPIs)
- User Experience and Usability: Champion the user experience, ensuring that both NeverBounce and Datanyze offer intuitive, efficient, and engaging experiences for all users
- Competitive Analysis: Keep a close eye on market trends and the competitive landscape, using insights gained to inform digital strategy and positioning
- Manage Marketing Calendar: Create and maintain a marketing calendar with monthly sales and relevant campaigns to drive eCommerce revenue
What You'll Bring:
- 3-5 years of experience in digital website management and/or growth marketing, with a proven track record of growing and managing digital properties or services
- Strong analytical skills with the ability to translate complex data into actionable insights and digital enhancements. Experience with Google Analytics, Tableau, and Amplitude is preferred
- Familiarity with back-end and front-end development processes, and experience working closely with engineering teams. Knowledge of SQL and programming languages such as JavaScript, HTML, and CSS is preferred
- A deep understanding of user-centered design principles and methods, with experience conducting user research and usability testing
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and communicate website vision and strategy to stakeholders at all levels
- Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities
- Bachelor's degree in Business, Computer Science, Information Systems, or a related field is preferred
Preferred Qualifications:
- Advanced Technical Skills: Advanced knowledge of SQL and expertise in programming languages such as TypeScript, Node, or React, enabling closer collaboration with development teams and a deeper understanding of technical challenges and opportunities
- Strategic Thinking: Demonstrated ability to think strategically about business, product, and technical challenges, with the skill to develop and execute high-impact digital strategies and plans
- Market Sensitivity: Keen sensitivity to market trends and user demands, with the ability to anticipate shifts and adapt strategies accordingly
- Product Lifecycle Management: Experience with Agile and Lean methodologies, and proficiency in managing websites through various stages of the lifecycle, from migrations to replatforming
- Collaborative Leadership: Strong leadership qualities, with the ability to inspire and guide cross-functional teams without direct authority, fostering a collaborative and innovative working environment
- Customer Experience Design: Deep understanding of customer experience design and best practices, with the ability to innovate and elevate the user experience across digital platforms
- Data-Driven Decision Making: Expertise in utilizing analytics, A/B testing, and user feedback to guide decisions, with a proven track record of using data to drive growth
- Change Management: Comfortable with leading change in fast-paced environments, capable of managing and embracing change to keep projects and teams aligned with overall business goals
- Communication Mastery: Exceptional verbal and written communication skills, with the ability to articulate clear and compelling visions and strategies to diverse audiences, including technical teams, business stakeholders, and executive leadership
#LI-AP3 #LI-Hybrid
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.