Senior Digital Campaign Manager-(3295392) - Partners Healthcare System
Boston, MA
About the Job
The Opportunity
The Senior Manager, Digital Campaign (Search Marketing)is responsible forthe development and orchestration of integrated digital marketing strategies with a strong emphasis on search marketing (PPC, SEO, SEM). This role will support the goals of the integrated health system supporting primarily the goals of institutes, service lines,communityand specialty hospitals, in ahighly matrixedcomplexenvironment, where no two campaigns are the same.This role will drive awareness, customer acquisition, and engagement through effective digital channels.
Principal Duties and Responsibilities
Strategic Planning:Work collaboratively to develop and implement comprehensive digital marketing strategies to support the growth and engagement goals of the health system.
DigitalCampaign Management:Partner with agenciesand plan ownersto plan, execute, andoptimizedigital marketing campaigns across various channels including Google Ads, Bing Ads, display advertising, video streaming and social media.
Digital Orchestration: Strategize and implement seamless customer journeys across digital channels byleveragingdata-driven insights to personalize content and messaging.
Budget Management:Work collaboratively with business owners and internal stakeholders to manage andallocatedigitalbudgets effectively to maximize ROI. Ensure resources are directed towards the most impactful initiatives.
Performance Analysis:Working closely with agency partners and the performance team, monitor, analyze, and report on campaign performance metrics. Conduct keyword research, A/B testing, and conversion rate optimization to continually improve campaign effectiveness.
Integrated Search Management:Manage search (PPC, SEO, and SEM) campaigns to increase awareness, acquisition, and retention.Oversee the integrated search marketing program strategies and collaborate with content teams to enhance on-page performance, improve search rankings, and increase organic and paid performance indicators.
Stakeholder Communication:Present digital marketing strategies and results to MarCom staff, leadership,and executive audiences. Provide meaningful reports and insights to senior management and other stakeholders.
Cross-functional Collaboration:Work closely with internal teams including service line, brand, analytics, digital patient experience, regulatory and external agency partners to ensure campaigns meet established goals and benchmarks. As part of the MarCom Integrated Planning Process, the marketing clinical service line leader is the main creator and owner of the overall marketing plan.This person sets the marketing andcommunications objectivesand strategies and works with MarCom functional leaders/teams (subject matter experts across Brand & Creative, Digital Marketing, PMDS, Communications and Research) to execute and activate various tactics and channels that align with the overall marketing plan. This role collaboratively ensures the digital strategy, including integrated search marketing, aligns with,supportsand executes against the expectations of the overall marketing plan.
Agency Management:Manageday-dayrelationships with external agencies, ensuring that paid search campaigns are delivering on established goals and that we are bringing together paid and organic search. Provide guidance and oversight to agency partners, advising on optimizations and best practices.
Problem Solving:Effectively manage conflict and problem-solve within a highly collaborative environment. Utilize strong interpersonal skills to navigate challenges andmaintainproductive working relationships.
Other duties asassigned
Qualifications
- Education:Bachelor’sdegree in marketing, Business, or a related field.
- Experience:7+ years of experience in digital marketing with a strong focus on search marketing (PPC, SEO, SEM). Proven success in managing large budgets and achieving significant growth.
- Technical Skills:Proficiencyin PPC platforms (e.g., Google Ads, Bing Ads), SEO tools (e.g.,SEMRush), and analytics platforms (e.g., GA4,PiwikPro). Experience with digital marketing technologies(e.g.,Adobe,DoubleclickCampaign Manager,MarinOne )
- Analytical Skills:Demonstratedability toleveragedata to drive decisions,optimizecampaigns, and achieve KPIs. Strong understanding of marketing attribution and measurement methodologies.
- Project Management:Strong organizational skills with the ability to manage complex projects and collaborate across various teams. Proventrack recordof hitting milestones and achieving KPIs.
- Communication Skills:Excellent verbal and written communication skills, with experience presenting strategies and results to senior leadership.
- Agency Management:Experience managing external agencyrelationships
- Executive/Stakeholder Communication: Experience in presenting to internal stakeholders and executive leadership.
- In-depth understanding of digital, search, and social media platforms and analytics.
- Passion for staying current with digital marketing trends and innovations.
- Ability to think strategically and creatively to develop and execute effective marketing campaigns.
- Strong attention to detail and commitment to delivering high-quality work.
- Collaborative mindset with the ability to work effectively in a team-oriented environment.
- Strong conflict resolution skills to manage and navigate challenges within cross-functional teams.
- Will provide supervisory oversight over the campaign/search marketing team
- Responsiblefor management and allocation of online advertising budgets to effectively maximize ROI.
- Demonstrates fiscal responsibility by effectively usingMass General Brighamresources
- Possible local travel toMass General Brighamsites
- While performing the duties of this job, the employee isfrequentlyrequired tosit;talk;orhear;use hands tofinger;handle; orfeel;reach with hands and arms. The employeeis occasionally required tostand;walk; andstoop;kneel;or crouch. The employee mustfrequentlylift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate.
Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under the law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.