Senior Digital Advertising Analyst - Erie Insurance

Division or Field Office:

Sales & Marketing Division
Department of Position: Content & Digital Mrktng Dept
Work from:
Corporate Office, Erie PA Salary Range:
$83,576.00-$133,504.00*

salary range is for thislevel and may vary based on actual level of role hired for

*This range represents a national range and the actual salary will depend on several factors including the scope and complexity of the role and the skills, education, training, credentials, location, and experience of an applicant, as well as level of role for which the successful candidate is hired.

At Erie Insurance, you're not just part of a Fortune 500 company; you're also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies. Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.

Benefits That Go Beyond The Basics

We strive to be Above all in Service® to our customers-and to our employees. That's why Erie Insurance offers you an exceptional benefits package, including:

• Premier health, prescription, dental, and vision benefits for you and your dependents. Coverage begins your first day of work.
• Low contributions to medical and prescription premiums. We currently pay up to 97% of employees' monthly premium costs.
• Pension. We are one of only 13 Fortune 500 companies to offer a traditional pension plan. Full-time employees are vested after five years of service.
• 401(k) with up to 4% contribution match. The 401(k) is offered in addition to the pension.
• Paid time off. Paid vacation, personal days, sick days, bereavement days and parental leave.
• Career development. Including a tuition reimbursement program for higher education and industry designations.

Additional benefits that include company-paid basic life insurance; short-and long-term disability insurance; orthodontic coverage for children and adults; adoption assistance; fertility and infertility coverage; well-being programs; paid volunteer hours for service to your community; and dollar-for-dollar matching of your charitable gifts each year.

Position Summary

*This position will oversee the corporate paid digital program, manage vendor partners and work with internal and external stakeholders for the ErieInsurance.com website.

Plans and manages marketing and communication projects of high complexity and confidentiality. Leads critical initiatives to ensure results contribute business value and align with strategy. Provides strategic counsel to business partners. Responsible for one or more of the following marketing functions: advertising, a large product/business line/strategic initiative, customer/target marketing, promotional events, media relations, brand development, web production or content development.

Duties and Responsibilities

Identifies highly complex marketing and communication needs and opportunities related to targeted business objectives and recommends effective solutions.

Develops objectives, plans and scope for assigned projects including expenses, tasks, deliverables, resources, assignments, and dependencies. Consults on change management impacts. Works with business area and Centers of Excellence to schedule, prioritize and delegate tasks as required. Monitors and communicates progress; revises plan as necessary.

Acts as subject matter expert for marketing and communications and solves problems and makes effective decisions in accordance with the vice president or director.

Plans, creates and/or produces marketing communications/sales promotional materials to implement product marketing strategies, sales or corporate objectives. Produces information materials for communications media to reach the maximum number of customers and prospects.

Leads planning, coordination, and implementation for new products, services and tools as assigned. Creates proposals, promotional plans and creative materials. Coordinates activities involved in the preparation of advertising, sales promotion and publicity in support of the marketing of company products. Develops and recommends new marketing and communication concepts as needed.

Evaluates effectiveness of marketing and communications programs. Performs in-depth research and analysis related to assigned projects and issues. Tracks, measures and reports on the impact of marketing and communications plans. Implements changes as appropriate.

Develops short- and long-term marketing, sales promotion and communication objectives.

Develops and coordinates the selection of media, creation of program concepts, materials preparation and placements.

Maintains effective working relationships with internal and external business partners and senior leaders. Coordinates and consults on vendor relationships as required for assigned projects. Works with appropriate management, legal and procurement representatives as appropriate to establish contractual terms and conditions

Mentors and trains less experienced staff as needed.

Thefirst 6dutieslisted are the functions identified as essential to the job. Essential functions are those job duties that must be performedin order forthe job to be accomplished.

This position description in no way states or implies that these are the only duties to be performed by the incumbent. Employees are required to follow any other job-related instruction and to perform any other duties as requested by their supervisor, or as become evident.

Competencies

Values Diversity

Self-Development

Nimble Learning

Collaborates

Customer Focus

Information Management Skills

Cultivates Innovation

Instills Trust

Optimizes Work Processes

Ensures Accountability

Decision Quality

Qualifications

The minimum education and experience requirements are as follows:

Bachelor's degree in marketing, communications, organizational leadership or business and Seven years' experience in marketing, communications or related field, including at least five years' experience leading projects, required; or

Associate's degree in marketing, communications, organizational leadership or business and nine years' experience in marketing, communications, or related field, including at least seven years' experience leading projects, required;

or high school diploma or GED and eleven years' experience in marketing, communications, or related field, including at least nine years' experience leading projects, required.

In-depth knowledge of marketing and communications concepts and processes, current research and trends, project management processes, organizational change management concepts required.
General Insurance certification, or related designation, preferred.

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Physical Requirements

Lifting/Moving 0-20 lbs; Occasional (
Lifting/Moving 20-50 lbs; Occasional (
Ability to move over 50 lbs using lifting aide equipment; Occasional (
Driving; Rarely

Pushing/Pulling/moving objects, equipment with wheels; Occasional (
Manual Keying/Data Entry/inputting information/computer use; Frequent (50-80%)

Climbing/accessing heights; Rarely

Nearest Major Market: Erie