Senior Demand Generation Specialist - Canopy

Senior Demand Generation Specialist

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they've always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

We are seeking a highly motivated Senior Demand Generation Specialist to join our Demand Generation team. In this role, you will develop and execute innovative demand-generation strategies that drive lead generation, pipeline growth, and revenue. You will work closely with sales, marketing, and product teams to align on goals and ensure effective lead nurturing and conversion. This role will be reporting directly to our Director of Demand Generation. 

This is a hybrid position in South Jordan, Utah (M, W, F in-office).

What You'll Do:

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies, including account-based marketing (ABM), Paid Social, content marketing,, and other paid advertising channels.
• Lead Generation: Implement effective lead generation tactics, such as webinars, whitepapers, and email campaigns, to attract and convert high-quality leads.
• Campaign Management: Manage and optimize multi-channel marketing campaigns, measuring and analyzing key performance indicators (KPIs) to drive continuous improvement.
• Marketing Automation: Utilize marketing automation tools to automate lead nurturing, scoring, and segmentation processes.
• Website Strategy: Focus on website performance metrics, including management of SEO and conversion rate optimization.
• Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, content, and insights to engage with prospects and close deals effectively.
• Data Analysis: Analyze marketing data to identify trends, measure campaign performance, and optimize future strategies.
• Team Collaboration: Work closely with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
• Stay Updated: Stay up-to-date with the latest marketing trends, technologies, and best practices.

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 4+ years of experience 
• Proven track record of developing and executing successful demand-generation campaigns.
• Strong understanding of marketing automation tools (HubSpot) & CRM systems (Salesforce).
• Collaborating with creative, sales, and product marketing teams to develop and deliver a portfolio of multi-channel, marketing programs that could include email, webinars, direct mail, social media, paid media, and in-app.
• Establishing strong partnerships and productive feedback loops with key leaders across sales, marketing, and customer success groups.
• Knowledgeable of leading search engine analysis software such as Google AdWords, Google Analytics, and Google Tag Manager.
• Strong experience in SEO and website strategy
• Mastery of the following acquisition channels: Paid Search (Google Ads), Paid Social (Facebook, LinkedIn), SEO, CRO, Display & Remarketing.
• Experience with marketing automation & CRM tools (eg Hubspot, Salesforce, Unbounce).
• Strong analytical skills and a data-driven decision-making orientation.
• Experience owning specific campaigns from start to finish.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Why You Want to Work Here:

Flexible Paid Time Off - that you're actually encouraged to use plus 10 company holidays! 

❤‍ Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

Paid New Parent Leave & Birthing Parent Leave - so you're able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

Company Events - including monthly company-wide meetings, summer parties, and more.

DEIB Committee - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We've got you covered. 

Our Values:

We approach our work every day with a few things in mind:

Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

Win - we win by delighting our customers with the very best products and services.

Do Good - we work hard to be good people!

Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it's a mutual fit! 
• 20-minute phone call with the People Team
• 45-60-minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews, depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role-specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal-opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.