Senior Data Transformation Lead, Media and Entertainment - Google
New York, NY
About the Job
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying client’s challenges to defining customer and product strategy, enabling long-term opportunities.
Preferred qualifications:
- Experience working with Google's durable ad measurement products (e.g., Enhanced Conversions, Enhanced Conversions for Leads, gTag, GA4, Google Ads Data Manager).
- Experience with the technical solution design of durable ad measurement solutions for performance-oriented or lead advertisers (e.g., secure first-party data ingestion into Google platforms for conversion measurement).
- Knowledge of the ad privacy landscape as it relates to measurement.
- Ability to work with sales and cross-functional teams and influence key senior stakeholders across all levels.
- Ability to work in a fast-paced environment, with excellent time-management and prioritization skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As the Senior Data Transformation Lead to join the Data, Measurement and Analytics team for Media and Entertainment. In this role, you will be accountable for measurement solution design and driving client commitment for key data integration capabilities by owning the durable measurement narrative with clients at all levels. You will establish modern measurement foundations that will drive media outcomes and accelerate AI Innovation through follow-on projects like lead scoring and predictive bidding. You will drive executive influence by articulating the business value of measurement and coordinate the efforts of external and internal resources to accelerate infrastructure implementation.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $135,000-$203,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Engage in strategic partnerships with customers to define their data and measurement infrastructure strategy, and then collaboratively establish a roadmap and idea to guide execution.
- Lead the first-party data integration and durable measurement sales cycle for performance and lead advertisers.
- Drive conceptual client buy-in and adoption of both foundational infrastructure and advanced usage of Google Ads Data Manager, sGTM, PAIR, etc.
- Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms, and educate, drive influence, and build relationships with stakeholders.
- Orchestrate the execution of tech projects through both internal and external implementation partners.