Senior Copywriter - PLURALSIGHT, LLC

Job Description:
Summary:
As a Senior Copywriter, you're a master storyteller and steward of the brand voice and style. You're proficient in all kinds of copy, holding the belief that copy success isn't just about "exciting and delighting," it's about whether the copy performs well to achieve identified KPIs. You don't consider yourself just a writer-you're a word architect, cohesively developing clear content hierarchies that support our "why" behind the message. You pivot between projects and larger campaigns with ease, always keeping quality, strategy, and results at the forefront of your work. Within the copywriting team, you're a strategic leader and mentor. As a member of the marketing org, you're capable of communicating and strategizing with project owners and stakeholders to tailor your work to specific audiences. You value meeting key initiatives creatively and view collaboration as integral to getting projects done.
Who you're committed to being:
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You enjoy learning and are open to new ways of doing things.
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You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
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When communicating you are self-aware, insightful, and proactive.
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You believe in continuous improvement and request frequent feedback from others.
What you'll do:
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Partner with project owners, making recommendations on the best way to meet their needs through copy, and taking initiative to fill in context and knowledge gaps when necessary
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Assist in achieving brand positioning and lead on contributing ideas to brand plans
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Write compelling copy from web copy to banner ads to event assets to blog posts to email nurtures and much more
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Collaborate with designers and other creatives to ensure the highest-quality final product
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Research industries and topics to produce personalized content by audience
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Shape language and tone of copy to elevate brand voice, using data from a wide range of sources to analyze key themes and identify possible impacts on the business
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Meet deadlines on all projects and assist on review tasks to ensure copy is flawless
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Analyze and evaluate the feasibility and relevance of proposed complex products, developing and amending as necessary with minimal guidance from director
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Mentor junior and mid-level writers, participating in peer reviews, freelance management, and other tasks as assigned
Experience you'll bring:
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Experience writing about technology preferred
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Experience with UX writing
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Experience with Figma
Requirements:
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Experience working in marketing as a content marketer/strategist, copywriter or related role
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Experience writing for B2B and B2C audiences
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Experience writing content for every stage of the marketing lifecycle
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Experience writing for performance marketing/paid media
Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:
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We're remote- and hybrid-friendly
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We're mission driven and guided by our culture pillars
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We have a strong commitment to diversity and belonging
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We cultivate a culture of trust, autonomy, and collaboration
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We're lifelong learners and champion team member growth and advancement
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We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We're Plu
ralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our... For full info follow application link.