Senior Content Marketing Manager - Apollo.io
San Francisco, CA
About the Job
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
The Senior Content Marketing Manager is a critical (and fun!) role on Apollo.io's marketing team. As an all-around extraordinary marketer with a track record of producing great content, you'll be responsible for creating, delivering, and marketing extraordinary content programs to Apollo's audience of over 1M active users, and to the broader universe of sales professionals everywhere.
You'll lead the process end-to-end as Apollo creates industry-defining content programs across a variety of mediums, including printed books, ebooks, videos, webinars, articles, guides, Apollo Academy courses and more. You'll set the strategy, produce the assets, place them in the market, optimize their distribution, report on your success, and incorporate your learnings into your next campaign.
The ideal candidate for this role has a well-rounded marketing background with experience starting new campaigns and programs from scratch. You're an exceptional writer, project manager, and collaborator, are comfortable creating structure where there isn't any, and are looking to have a big impact at a fast-growing company in your next role.
Experience in b2b sales or as a small business owner is a strong plus. Experience defining new categories and launching world-class programs with name-brand recognition is also a plus. If you've written a best-selling business book, you'll set yourself apart.
Responsibilities:
- Own various content programs from end-to-end, including production, editing, publication, distribution, promotion and reporting
- Coordinate with other stakeholders at Apollo, our customers, and subject matter experts to create a pipeline of extraordinary content that meaningfully increases the activation and retention of Apollo's users
- Work collaboratively with across Apollo to uplevel the efficacy of our content programs, introduce them to users at the right time, and drive results for the business
- Lead the production, distribution, and marketing of Apollo's first-ever printed books, creating and defining a category and empowering a generation of business owners and salespeople in the process
This role is fully remote (but ideally based out of the US) and may require travel as part of the content production process.
Qualifications
- 7+ years in a relevant marketing or content marketing role, preferably including at least 1-2 years in a high-growth startup environment
- A portfolio of extraordinary content you've created and deployed in-market
- A demonstrated track record of driving meaningful results for the business from your campaigns and programs
- The ability to track, measure, and report on the efficacy of your programs
- Proficiency with Salesforce, Hubspot, search-engine optimization tools, Google Analytics, and other critical pieces of the marketing technology stack
- Experience managing contractor and agency relationships as part of the content creation process
- Experience and expertise in search engine optimization
- Experience building a robust content/media production workflow with customers or partners to generate content
- Experience marketing to or creating content for salespeople preferred
What You'll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You'll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We're very collaborative at Apollo, so you'll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You'll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you'll have a whole team remotely by your side to help you do it!