Senior Content Marketing Manager - Teradata
Annapolis, MD
About the Job
Our Company
At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You'll Do
In this role, you’ll lead the Content Marketing team in developing content strategy, corporate/brand messaging, and market-facing content assets for a global marketing team in the B2B technology space.
As the Senior Content Marketing Manager, you’ll oversee and execute on the content development for major marketing programs to create customer-centric content experiences that increase engagement, drive leads, and amplify brand. You’ll serve as the subject matter expert on content marketing and editorial best practices, develop customer journeys and content maps, as well as stay up-to-date with industry and market trends within the discipline. In addition, you will:
+ Develop and activate content strategy within global marketing team and across organization.
+ Oversee planning and execution of content development for major programs, including brand awareness, demand/lead generation, campaign programs, thought leadership, and product introductions.
+ Conceptualize, draft, and revise content assets and copy, while also managing content marketers’ asset/copy production.
+ Create plan and manage execution for program bills of materials (BOMs) with content, creative, and brand teams, as well as advise on content intake request review process and production pipeline.
+ Orchestrate content strategy/experiences for company website, Teradata.com, managing global copyeditor to create best practices, conduct editorial review, and optimize UI/UX from content and narrative perspective.
+ Produce and update corporate messaging and key narratives around Teradata’s brand identity and core offerings, including POVs, value propositions, outcomes, benefits, features, and more.
+ Maintain Teradata’s brand messaging house and verbal identity, ensuring global adoption and understanding among key stakeholders with clear, sophisticated organizational approach.
+ Organize strategy for thought leadership across Marketing, including ideation, development, and integration into customer journeys.
+ Draft and revise talking points, speeches, and presentations for office of the Chief Marketing Officer (CMO) for major company events.
+ Motivate and coach team of content marketers/editors to support the content strategy, messaging, and content development for Marketing, managing performance goals and encouraging the professional development of direct reports.
+ Leverage data analytics related to content performance results to make data-driven decisions in content strategy and development.
+ The opportunity is ideal for a driven, creative, and highly productive collaborator with content marketing experience who is ready to lead a team in the growing and fast-evolving field of AI, data, and hybrid cloud technology.
Who You'll Work With
+ In this role, you will report directly to the VP, Content & Brand Strategy within the Global Marketing team.
+ You’ll work closely with the other Content & Brand Strategy functions, including: Creative Design, Content Operations, Social Media, and Brand Programs.
+ You’ll also collaborate with the other Marketing functions, including: Internal Comms, Public Relations, Digital COE, Demand Gen, Event Marketing, Product Marketing, Analyst Relations, Field Marketing, Partner Marketing, and more.
What Makes You a Qualified Candidate
+ 5+ years of experience in content marketing, as well as 10+ years in marketing overall.
+ Holistic understanding of integrated marketing programs, including best practices for developing and activating content across digital channels.
+ Experience in producing content and implementing content strategy across digital channels, such as organic search (SEO/SEM), website content, organic/paid social media, virtual events, email marketing, and more.
+ Excellent writing skills and the ability to apply editorial style consistently while maintaining proper voice, tone, grammar, and formatting.
+ Ability to manage direct reports, budgets, goals, timelines, etc., as a functional lead.
What You'll Bring
+ You combine big-picture strategic thinking with the detail-oriented nature of drafting, revising, and finalizing content assets.
+ You leverage exceptional written/verbal communication skills and knowledge of content marketing best practices to develop highly engaging content that resonates with audiences.
+ You effectively prioritize and resource a high volume of projects.
+ You analyze complex, highly technical information and identify the ideas, stories, and themes that will resonate with a target audience.
+ You deliver materials in a timely and collaborative fashion within a fast-paced, deadline-driven global team.
+ You’re eager to collaborate across functions, such as creative design, demand generation, product marketing, digital operations, go-to-market, product, and more.
+ You’re a “doer” who is excited about getting hands-on in the creation of content, while also being able to empower team members.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
#LI-OC1
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 132900.0000 - 166100.0000 - 199300.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Sales roles will be eligible for commission payments tied to quota achievement. All other permanent roles will be eligible for one of our annual incentive plans, which are based on company financial attainment and individual performance.
Employees in this position are also eligible to participate in the Company’s comprehensive benefits programs, which include healthcare, life and disability insurance plans, a 401(k)-retirement savings plan, and time-off programs. Specific details of these benefits, including eligibility criteria and plan options, will be provided during the hiring process and can be reviewed here: https://www.teradata.com/About-Us/Careers/Benefits
At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You'll Do
In this role, you’ll lead the Content Marketing team in developing content strategy, corporate/brand messaging, and market-facing content assets for a global marketing team in the B2B technology space.
As the Senior Content Marketing Manager, you’ll oversee and execute on the content development for major marketing programs to create customer-centric content experiences that increase engagement, drive leads, and amplify brand. You’ll serve as the subject matter expert on content marketing and editorial best practices, develop customer journeys and content maps, as well as stay up-to-date with industry and market trends within the discipline. In addition, you will:
+ Develop and activate content strategy within global marketing team and across organization.
+ Oversee planning and execution of content development for major programs, including brand awareness, demand/lead generation, campaign programs, thought leadership, and product introductions.
+ Conceptualize, draft, and revise content assets and copy, while also managing content marketers’ asset/copy production.
+ Create plan and manage execution for program bills of materials (BOMs) with content, creative, and brand teams, as well as advise on content intake request review process and production pipeline.
+ Orchestrate content strategy/experiences for company website, Teradata.com, managing global copyeditor to create best practices, conduct editorial review, and optimize UI/UX from content and narrative perspective.
+ Produce and update corporate messaging and key narratives around Teradata’s brand identity and core offerings, including POVs, value propositions, outcomes, benefits, features, and more.
+ Maintain Teradata’s brand messaging house and verbal identity, ensuring global adoption and understanding among key stakeholders with clear, sophisticated organizational approach.
+ Organize strategy for thought leadership across Marketing, including ideation, development, and integration into customer journeys.
+ Draft and revise talking points, speeches, and presentations for office of the Chief Marketing Officer (CMO) for major company events.
+ Motivate and coach team of content marketers/editors to support the content strategy, messaging, and content development for Marketing, managing performance goals and encouraging the professional development of direct reports.
+ Leverage data analytics related to content performance results to make data-driven decisions in content strategy and development.
+ The opportunity is ideal for a driven, creative, and highly productive collaborator with content marketing experience who is ready to lead a team in the growing and fast-evolving field of AI, data, and hybrid cloud technology.
Who You'll Work With
+ In this role, you will report directly to the VP, Content & Brand Strategy within the Global Marketing team.
+ You’ll work closely with the other Content & Brand Strategy functions, including: Creative Design, Content Operations, Social Media, and Brand Programs.
+ You’ll also collaborate with the other Marketing functions, including: Internal Comms, Public Relations, Digital COE, Demand Gen, Event Marketing, Product Marketing, Analyst Relations, Field Marketing, Partner Marketing, and more.
What Makes You a Qualified Candidate
+ 5+ years of experience in content marketing, as well as 10+ years in marketing overall.
+ Holistic understanding of integrated marketing programs, including best practices for developing and activating content across digital channels.
+ Experience in producing content and implementing content strategy across digital channels, such as organic search (SEO/SEM), website content, organic/paid social media, virtual events, email marketing, and more.
+ Excellent writing skills and the ability to apply editorial style consistently while maintaining proper voice, tone, grammar, and formatting.
+ Ability to manage direct reports, budgets, goals, timelines, etc., as a functional lead.
What You'll Bring
+ You combine big-picture strategic thinking with the detail-oriented nature of drafting, revising, and finalizing content assets.
+ You leverage exceptional written/verbal communication skills and knowledge of content marketing best practices to develop highly engaging content that resonates with audiences.
+ You effectively prioritize and resource a high volume of projects.
+ You analyze complex, highly technical information and identify the ideas, stories, and themes that will resonate with a target audience.
+ You deliver materials in a timely and collaborative fashion within a fast-paced, deadline-driven global team.
+ You’re eager to collaborate across functions, such as creative design, demand generation, product marketing, digital operations, go-to-market, product, and more.
+ You’re a “doer” who is excited about getting hands-on in the creation of content, while also being able to empower team members.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
#LI-OC1
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 132900.0000 - 166100.0000 - 199300.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Sales roles will be eligible for commission payments tied to quota achievement. All other permanent roles will be eligible for one of our annual incentive plans, which are based on company financial attainment and individual performance.
Employees in this position are also eligible to participate in the Company’s comprehensive benefits programs, which include healthcare, life and disability insurance plans, a 401(k)-retirement savings plan, and time-off programs. Specific details of these benefits, including eligibility criteria and plan options, will be provided during the hiring process and can be reviewed here: https://www.teradata.com/About-Us/Careers/Benefits
Source : Teradata