Senior Content Marketer - Natural Resources Defense Council, Inc.

Overview

NRDC is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations. Today, our team of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and the globe from our offices in Beijing; Bozeman, Montana; Chicago; New Delhi; New York; San Francisco; Santa Monica; and Washington, D.C. 

Position Summary 

The Senior Content Marketer will report to the Editorial Director and will be responsible for developing and executing strategies to increase content engagement and drive audience growth. This role will leverage knowledge of digital and content trends and analytics/SEO tools to craft engaging content for digital audiences using a data-driven approach. Overall, the Senior Content Marketer will utilize their subject matter expertise to reach and retain young and diverse readers across different platforms in order to increase awareness of NRDC’s issues and advance the organization’s communications, policy, and advocacy goals.   

Responsibilities

• Create and execute plans, using insights from Google Analytics and SEMRush, in addition to data and recommendations provided by our content marketing and analytics directors, to grow strategic audiences through targeted editorial/storytelling content.  
• Optimize editorial content and provide SEO recommendations to the Editorial Team to improve content performance, including by identifying keywords and creating SEO-informed outlines for NRDC.org guides, explainers, and other pieces with significant new audience potential.  
• Build and maintain monthly reporting on NRDC.org editorial content performance and traffic trends and present to the Editorial Team and other key stakeholders to facilitate discussion.  
• Monitor trends in science, health, and environmental editorial landscape and conduct and present analysis on competitor content strategies.  
• Write and edit content as needed.  
• Write Google Grant ads for select editorial content.   
• Collaborate with our social media strategist to identify long-term as well as real-time audience opportunities for NRDC.org and social platforms and help translate them into actionable editorial and related social content across channels.  
• Collaborate with social team on repackaging NRDC.org editorial content for social platforms, such as through infographics and quizzes.  
• Manage and build NRDC’s presence on select news aggregators (Flipboard, Apple News, etc) and seek out other opportunities to drive referral traffic to NRDC.org.  
• Partner with the Digital Advocacy and Entertainment Partnerships teams to leverage editorial in support of audience acquisition and conversion goals across the Communication Department, and to help support content influencer strategies.  
• Collaborate with our analytics director on conversion-focused content strategies, including partnering with the digital advocacy and fundraising team on commissioning content to support fundraising goals, enhancing SMS content offerings, and using editorial to enhance conversion opportunities via email newsletters and other outreach.  

Qualifications

Minimum Education & Experience:   

• Bachelor’s degree or higher in a related field.  
• 4-7 years of professional experience in digital content strategy, including experience in translating analytics data and audience trends into recommendations for editorial content, ideally in the environmental, social justice, science, and/or health and wellness space.  
• And/or a combination of equivalent education and/or experience. 

Skills, Abilities, Competencies  

• Strong writing and editing skills. 
• Passionate advocate for audience’s POV. 
• Experience pulling data and insights from Google Analytics and SEMRush to inform dashboards, content optimizations, and content outlines. 
• Experience training writers and editors in SEO best practices, utilizing analytics insights, and ad copywriting.  
• Ability to juggle multiple projects at one time and meet deadlines. 
• Experience tailoring a brand or organization’s voice to connect with target audiences. 
• A collaborative, creative spirit. 
• Competence with and commitment to diversity and inclusion; ability to be an effective partner with diverse colleagues, leaders and partners. 
• Ability to travel to NRDC U.S. based offices, approximately 15-20% annually 
• Commitment to NRDC’s mission, values, and DEI principles 

NRDC is committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming diverse voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement. 

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  

We offer competitive salaries, excellent benefits, and a supportive working environment. Salary is based on a nonprofit scale and is commensurate with skills and experience. Internal equity will be reviewed and considered to determine a final offer. For this position, the salary range is $102,000 to $112,500.  

Our offices are open and we are operating in a hybrid model. We offer NRDCers flexibility, and we ask them to come into the office and spend meaningful time there in collaboration with their colleagues. We call this purposeful presence. 

As a science-based organization, NRDC aims to do our part to help contain the COVID-19 public health crisis. For the sake of health, safety, and equity, we ask that people be vaccinated unless they have an approved medical or religious accommodation or other exemption in accordance with state and local law. We consider a person to be vaccinated two weeks after receiving one full course of a CDC-approved vaccine. In accordance with state or local law, new hires will be asked to attest to vaccination, those wishing to do so may request medical or religious accommodations or other exemptions via NRDC Employee Relations. NRDC treats all vaccine-related data confidentially, in keeping with local, state, and federal laws. 

To apply, visit www.nrdc.org/careers and upload your résumé and cover letter. Please mention where you saw this posting and upload any additional materials that showcase your abilities. Due to the high volume of applications, we will contact only those candidates we would like to interview. Please no phone calls, emails, or in-person résumé drop-offs. 

If you experience technical problems while applying or if you are a person with a disability and need assistance applying online, please reach out to iCIMS Customer Care at 1-800-889-4422. 

For more about NRDC, visit www.nrdc.org.