Senior Channel Manager, Kroger - Bradshaw Home

Welcome to Bradshaw Home, where innovation meets everyday living. As a leading force in the housewares and kitchenware industry, we take pride in crafting products that elevate the ordinary into the extraordinary. At Bradshaw Home, we believe in the power of thoughtful design and quality craftsmanship to enhance the daily experiences of our customers.

With a rich history rooted in a passion for innovation, we've been shaping the way households function for decades. Our commitment to excellence has made us a household name, synonymous with reliability, creativity, and cutting-edge solutions. At the heart of our core values is a profound appreciation for human relationships in business, a vital element that defines our approach.

As we continue to evolve, we're not just creating products; we're shaping lifestyles. Join us on our journey to redefine the art of home living. At Bradshaw Home, we embrace diversity, foster creativity, and encourage our team to dream big. Be a part of a dynamic, forward-thinking company where your talents are valued, and your ideas have the power to shape the homes of tomorrow. Together, let's create a future where every home is a masterpiece. 

Overview

As a Senior Channel Manager with a primary focus on our Kroger account, you will play a pivotal role in translating product and brand strategies into comprehensive channel and customer-specific business plans. Collaborating closely with our Sales, Product Development, Finance, and Operations teams, you will craft detailed activity plans aimed at achieving both product and account objectives.

Responsibilities

• Strategically achieve budgeted sales and profitability targets at assigned accounts, with a special emphasis on Kroger.
• Collaborate with Sales and Product teams to optimize customer mix, maximizing sales and margins for both our company and our retail partners.
• Lead the commercialization of new products and programs within the market, ensuring effective implementation.
• Drive line review planning processes to secure optimal product placement and assortment.
• Develop and execute promotional strategies tailored to drive sales while optimizing margins.
• Set customer pricing based on product categories and specific margin requirements.
• Utilize POS data and market analysis, leveraging syndicated and customer-specific data to track performance and identify market trends.
• Implement initiatives to drive efficiencies and reduce non-productive costs at the customer level.
• Manage day-to-day business activities at key accounts, working closely with Sales, Product Development, Finance, and Operations teams.
• Represent the company at relevant trade shows, fostering key relationships and showcasing our offerings.

Required Skills & Experience

• 5+ years of experience in channel or trade marketing, preferably within the consumer package goods industry.
• Bachelor's degree in business, marketing, or related field.
• Proficient in reading and analyzing syndicated data such as IRI to inform strategic decisions.
• Strong proficiency in Microsoft Excel for building pricing models, analyzing financial data, and assimilating data from various sources.
• Proficient in Microsoft PowerPoint to craft compelling customer presentations.
• Strong analytical and problem-solving skills, with excellent time management and organizational abilities.
• Effective communication skills, capable of articulating ideas to both small and large audiences.
• Ability to lead and collaborate across departments to achieve company objectives effectively.

Expectations

• We expect the candidate to be based in or near Portland, OR. This is a hybrid role whereby you will work out of our Portland, OR office 3 days a week and can work from home 2 days a week.

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