Senior Campaigns Manager, Amazon Stores TA Marketing, Americas - Amazon

Description From online orders and shipping to groceries and fashion, our daily work at Amazon Stores directly impacts millions of customers daily lives. Our team of best-in-class innovators and problem solvers work across multiple business lines including Amazon.com, Amazon Prime, Amazon Go, Amazon Fresh, Whole Foods Market, and Amazon Style, just to name a few. Unbox your next great career challenge and see what the future has in store. The Amazon Stores Talent Acquisition Marketing team is looking for an experienced, innovative and inherently creative Senior Campaigns Manager to own our recruitment marketing strategy and implementation in the Americas. You will be joining the Americas marketing team, whose remit spans across talent acquisition marketing, employer branding and digital marketing supporting an organization of more than 1000 recruiters across operations, stores and general and administrative. It is a large and cross functional organization, so the ability to wear many hats, learn nuances between teams and manage partnerships with senior level leaders is crucial. The ideal candidate will have a track record in marketing campaigns, operational excellence and is very organized and uses analytics to build strategies and drive results. If you're looking to invent on a team that's focused on delivering tangible impact to our customers, attract the best in class talent and you enjoy building and executing a campaigns calendar while being flexible and nimble to accommodate unplanned, ad-hoc requests, come join us! Key job responsibilities - Own the strategy and implementation of our campaigns calendar working backwards from hiring demand, strategic focus areas, and inputs from hiring groups needs - Drive recruitment marketing campaigns from planning to execution and beyond to meet key performance metrics - Support our strategic initiatives such as Diversity, Equity and inclusion, through thorough campaign planning - Work closely with the hiring teams to ensure the briefs shared are clear, comprehensive and conducive of successful campaigns - Work closely with the employer brand and creatives teams to ensure all our campaigns are built and delivered with the highest standards - Own the relationship with external agencies, monitor alignment between campaigns plans and business objectives, coordinate the media and creative execution - Constantly optimize marketing activities to improve return on investment, including testing new channels and trends - Optimize marketing budgets to maximize Cost per Acquisition - Be a proactive and consultative marketing partner for recruiting leaders - Build and own campaign metrics reports and share on an on-going basis with all relevant teams. About the team We are the centralized marketing team for Stores Talent Acquisition, in the Americas regions. We offer support, expertise, and the tools for TA to engage and attract the right talent at the right time. We are open to hiring candidates to work out of one of the following locations: Arlington, VA, USA | Seattle, WA, USA Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Experience using Microsoft Excel to manipulate and analyze data Preferred Qualifications - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau - MBA Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.