Senior Brand Marketing Manager at VeSync

Senior Brand Marketing Manager

The Company:

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony.

With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

As the Senior Brand Marketing Manager will serve as a strategic and comprehensive professional who serves as the custodian of the Levoit brand. Primarily, you will develop and uphold the brand's image, personality, and promise, ensuring consistency and resonance with the target audience. You should be adept at weaving the Levoit brand's narrative across various marketing channels, from traditional advertising to digital platforms, to build brand equity and drive consumer engagement. By analyzing market trends and consumer insights, you will craft compelling brand and marketing strategies that differentiate products or solutions in a competitive marketplace, aiming to foster loyalty and long-term customer relationships.

In addition, you should be able to work in a management capacity to provide guidance to the team on both the strategic planning and day to day marketing implementations. You may also build competency models, train, and evaluate the performance of the team.

What you will do at VeSync:

• Develop brand strategy and positioning in the market
• Develop and manage the execution of brand marketing strategies to enhance brand recognition and customer loyalty
• Set strategic marketing goals and align them with Levoit regional BU business objectives
• Lead the creation of high-level marketing strategies to drive growth and support the new product launches
• Identify new market opportunities and lead market entry strategies
• Set and managing the brand marketing budget to maximize return on investment
• Assess the efficiency of marketing initiatives and provide feasible advice on how to improve
• Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing
• Mentor and develop talent within the marketing team
• Evaluate the current team capability and resources and find optional solutions to support the high demanding marketing targets
• Evaluate the team structure and resources to get prepared for future launching projects
• Optimize marketing operations and processes for efficiency

What you bring to the role:

• Bachelor's degree in Marketing, Business Administration, Graphic Design or Visual Arts, or related field.
• 8+ years of experience in a marketing role, and at least 2 years in a leadership position.
• Proven track record of managing marketing teams.
• Strong portfolio showcasing expertise in branding, story-telling, and multi-channel marketing strategies.
• Proven experience owning and managing marketing budgets.
• Experienced in working with agencies and PR firms.
• Proactive, results-driven marketer with high ownership and commitment.
• Strategic thinking and hands-on execution to guide the team and ensure high-standard execution and daily practices.
• Excellent communication, presentation, project management, and leadership skills across different regions and cultures.
• Ability to work in a fast-paced, deadline-driven environment.
• Able to evaluate the current team capability and resources and find optional solutions.
• Able to tackle the difficulties during marketing strategy creation and implementation.

Location: This is an on-site, office-based role in Tustin, CA.

Salary: Starting at $138,000 Annually

Perks and Benefits:

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen