Senior Brand Marketing Associate (Premium Waters) - Nestle
Arlington, VA
About the Job
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
_This position is not eligible for Visa Sponsorship._
A Brand Marketing Sr. Associate in a Combined Desk leads the development of short-term strategies (less than 18 months) and the execution of annual commercialization plans to deliver profitable growth and key near-term operations for Nestle Premium Waters. This role leverages actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value. Collaboration with cross-functional teams including Sales, Operations, and Finance is essential to ensure executional excellence of annual business plans.
Key Outputs/Deliverables:
Consumer & Customer Intimacy:
+ Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
+ Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
+ Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
+ Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
Business Planning:
+ Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
+ Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps and opportunities.
+ Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
+ Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
+ Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA).
+ Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy, including licensing agreements and strategic partnerships.
Brand and Product Experience:
+ Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
+ Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive.
+ Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
+ Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
+ Support packaging changes due to product, graphic, and/or formula changes.
+ Support I&R pipeline development based on key consumer, shopper, and marketplace data.
Innovation & Renovation:
+ Lead innovation projects in support of the brand’s innovation strategy in collaboration with cross-functional and external experts.
+ Utilize consumer, shopper, and marketplace data to shape a brand's innovation strategy. Lead innovation projects with cross-functional and external experts, focusing on idea generation, validation, commercialization, and customer-specific opportunities.
+ Identify innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition
+ Assist with the development and execution of a product strategy for a brand
Commercial Excellence:
+ Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
+ Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
+ Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
+ Lead the development and execution of annual marketing plans to address all aspects of the marketing mix—product, price, place, and promotion. This includes leading the Integrated Commercial Planning (ICP) process with key stakeholders to develop an annual brand plan that delivers on the 3-year strategic plan.
Qualifications:
+ Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
+ MBA preferred.
+ Knowledge of budget control methods, policies, and procedures.
+ Strong negotiation and relationship-building skills.
+ Strong research and strategic analysis skills.
+ Ability to work independently, autonomously, and adapt quickly to change to deliver results.
+ Must have strong problem-solving and decision-making skills.
+ Excellent communication (both verbal and written) and interpersonal skills.
+ Basic financial acumen and the understanding of calculating risk/return on business decisions.
+ Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
+ Proficient in Microsoft Office Applications.
Critical Experiences:
+ At least 3-5 years of work experience in marketing or brand management.
+ Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.
+ Experience leading marketing communication projects including digital and media strategies.
+ Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
+ Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
Requisition ID: 332159
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
_This position is not eligible for Visa Sponsorship._
A Brand Marketing Sr. Associate in a Combined Desk leads the development of short-term strategies (less than 18 months) and the execution of annual commercialization plans to deliver profitable growth and key near-term operations for Nestle Premium Waters. This role leverages actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value. Collaboration with cross-functional teams including Sales, Operations, and Finance is essential to ensure executional excellence of annual business plans.
Key Outputs/Deliverables:
Consumer & Customer Intimacy:
+ Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
+ Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
+ Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
+ Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
Business Planning:
+ Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
+ Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps and opportunities.
+ Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
+ Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
+ Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA).
+ Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy, including licensing agreements and strategic partnerships.
Brand and Product Experience:
+ Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
+ Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive.
+ Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
+ Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
+ Support packaging changes due to product, graphic, and/or formula changes.
+ Support I&R pipeline development based on key consumer, shopper, and marketplace data.
Innovation & Renovation:
+ Lead innovation projects in support of the brand’s innovation strategy in collaboration with cross-functional and external experts.
+ Utilize consumer, shopper, and marketplace data to shape a brand's innovation strategy. Lead innovation projects with cross-functional and external experts, focusing on idea generation, validation, commercialization, and customer-specific opportunities.
+ Identify innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition
+ Assist with the development and execution of a product strategy for a brand
Commercial Excellence:
+ Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
+ Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
+ Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
+ Lead the development and execution of annual marketing plans to address all aspects of the marketing mix—product, price, place, and promotion. This includes leading the Integrated Commercial Planning (ICP) process with key stakeholders to develop an annual brand plan that delivers on the 3-year strategic plan.
Qualifications:
+ Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
+ MBA preferred.
+ Knowledge of budget control methods, policies, and procedures.
+ Strong negotiation and relationship-building skills.
+ Strong research and strategic analysis skills.
+ Ability to work independently, autonomously, and adapt quickly to change to deliver results.
+ Must have strong problem-solving and decision-making skills.
+ Excellent communication (both verbal and written) and interpersonal skills.
+ Basic financial acumen and the understanding of calculating risk/return on business decisions.
+ Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
+ Proficient in Microsoft Office Applications.
Critical Experiences:
+ At least 3-5 years of work experience in marketing or brand management.
+ Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.
+ Experience leading marketing communication projects including digital and media strategies.
+ Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
+ Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
Requisition ID: 332159
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle