Senior Brand Manager - Strategy and Innovation, Huggies Wipes - Kimberly-Clark Corporation
Chicago, IL 60601
About the Job
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Senior Brand Manager, Strategy & Innovation (S&I) role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Brand Manager, S&I will lead brand building initiatives across North America for the Huggies® Baby Wipes portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will assist in directing the work of Strategy & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.
Core Responsibilities:
Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market
Lead development of the Strategic Business Plan, guiding brand priorities over the three year horizon
Creation and refinement of foundational brand tools, including Brand Architecture and Demand Spaces
Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories
Collaboration with Global to drive scale and consistency of front end innovation development
Development of the sustainability roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment
Inform the long-term capabilities needed to continue share leadership on the category, grounded in consumer need
We are seeking a passionate innovator who has the ability to stretch across multiple areas in our organization. Additional Experiences:
Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
Development of Brand Operating Plan and Annual Business Plans
Development of brand building initiatives including brief development and execution of commercial programs in partnership with media and creative agencies.
Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics
Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities
Effective management of an Advertising and Consumer Promotion budget
Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.
10+ yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
Experience with brand positioning and brand strategy development.
Concept & Brief writing of both product innovation and renovation and commercial news.
Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
Demonstrated capability in leading agency partners in long-term projects.
Travel 10-20% of the work time.
Total Benefits
For a complete overview, see www.mykcbenefits.com
Hybrid Work Arrangements: You’re looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
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Grade 7