Senior Brand Manager - Marketing, Oscar Mayer Cold Cuts at The Kraft Heinz Company
Chicago, IL 60601
About the Job
Job DescriptionAbout UsThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and dynamic leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger.We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re redefining the food industry with innovative thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!Position SummaryMarketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.The Senior Brand Manager – Marketing, Oscar Mayer Cold Cuts at a high-level will be responsible for:
• Delivering an annual and long-term brand strategy and financial operating plan specifically for Oscar Mayer Cold Cuts – informed by a deep understanding of the consumer, customer and category dynamics via Brand Growth Systems work
• Coaching and developing 2 direct reportsThis position is best suited for someone who is entrepreneurial, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward.Key Components of the Role
• Bring growth mindset to the development and delivery of both annual and long-term brand strategy and financial operating plan – informed by deep understanding of the consumer, our customers and category dynamics
• Leverage consumption & business analytics (equity, share, volume, etc) to inform action plans that drive key business targets including share and margin enhancement, ultimately assuming ownership of category P&L
• Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans
• Oversee tactical execution of budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio
• Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic shareouts
• Coach, develop and motivate team of 2 direct reportsQualifications
• 5+ years’ experience in marketing for an established or startup CPG company
• Bachelor’s degree in Marketing, Business or related field required, MBA preferred
• Operates with a sense of urgency
• Strategic leadership and drive for results
• Advanced interpersonal and communication skills
• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
• Has entrepreneurial spirit and is comfortable navigating the unknown
• Experience in cross-functional team management
• Ability to handle simultaneous projects and deliver on timelinesOur Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.New Hire Base Salary Range:$137,400.00 - $171,700.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factorsBenefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:Physical - Medical, Prescription Drug, Dental, Vision, Screenings/AssessmentsSocial - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, TrainingEmotional – Employee Assistance Program , Wellbeing Programs, Family Support ProgramsFinancial – 401k, Life, Accidental Death & Dismemberment, DisabilityLocation(s)Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should
• Delivering an annual and long-term brand strategy and financial operating plan specifically for Oscar Mayer Cold Cuts – informed by a deep understanding of the consumer, customer and category dynamics via Brand Growth Systems work
• Coaching and developing 2 direct reportsThis position is best suited for someone who is entrepreneurial, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward.Key Components of the Role
• Bring growth mindset to the development and delivery of both annual and long-term brand strategy and financial operating plan – informed by deep understanding of the consumer, our customers and category dynamics
• Leverage consumption & business analytics (equity, share, volume, etc) to inform action plans that drive key business targets including share and margin enhancement, ultimately assuming ownership of category P&L
• Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans
• Oversee tactical execution of budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio
• Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic shareouts
• Coach, develop and motivate team of 2 direct reportsQualifications
• 5+ years’ experience in marketing for an established or startup CPG company
• Bachelor’s degree in Marketing, Business or related field required, MBA preferred
• Operates with a sense of urgency
• Strategic leadership and drive for results
• Advanced interpersonal and communication skills
• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
• Has entrepreneurial spirit and is comfortable navigating the unknown
• Experience in cross-functional team management
• Ability to handle simultaneous projects and deliver on timelinesOur Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.New Hire Base Salary Range:$137,400.00 - $171,700.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factorsBenefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:Physical - Medical, Prescription Drug, Dental, Vision, Screenings/AssessmentsSocial - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, TrainingEmotional – Employee Assistance Program , Wellbeing Programs, Family Support ProgramsFinancial – 401k, Life, Accidental Death & Dismemberment, DisabilityLocation(s)Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should
contactNAZTAOps@kraftheinz.com.SummaryLocation
: Chicago, ILType: Full time