Senior Associate, Digital Fundraising - Union of Concerned Scientists

Senior Associate, Digital Fundraising

Permanent

Development Department

Union Of Concerned Scientists

Remote

Bargaining Unit Position: Yes

Our Organization

The Union of Concerned Scientists (UCS) is an independent nonprofit that puts rigorous, independent science into action, developing solutions and advocating for a healthy, safe, and just future. We envision a peaceful, healthy, and just world where science serves people and the planet by guiding policy decisions, reducing risks, and improving lives.

For over five decades, we have been working as scientists, engineers, economists, advocates, and everyday people to create and advocate for innovative, practical solutions to some of our planet’s most pressing problems—from combating global warming and developing sustainable ways to feed, power, and transport ourselves, to fighting disinformation, advancing racial equity, and reducing the threat of nuclear war. Values informing our work include:

• Science in the service of people and the planet.

• Justice and Equity for people of all races and incomes—now, and for future generations.

• Courage to take principled, science-based stands in the public arena.

• Integrity to always examine evidence critically, openly, and honestly.

• Democracy to promote a voice for all in government decisions.

• Action inspiring and mobilizing people to build a healthier, safer, and more just world.

UCS’s Membership Program/Development Department

Reporting to the Membership Director, the Senior Associate, Digital Fundraising exists to ensure the effective functioning of online activities of Membership and other Development teams, including the technical work to produce timely, responsive, and strategic updates and fundraising appeals via digital channels—with a focus on email marketing—to UCS donor and prospect audiences.

The Senior Associate is—or is willing to rapidly learn and develop into—an expert constituent relationship management (CRM) database user, partnering with UCS’s digital strategy agency and internal database teams to request relevant donor giving data and to establish tracking codes for marketing campaigns, as well as to maintain other consistent data routines in the CRM database of record and digital marketing platform.

This position requires extra attention to detail and works closely with digital marketing consultants to produce and conduct quality assurance routines for email, digital advertising, SMS, and web-based development campaigns across complex audience segmentation strategies.

The Senior Associate also stays abreast of current industry trends and offers tactical and strategic guidance to ensure that UCS's Development Department's online presence is effectively working to fulfill the Department's and UCS's goals.

This position also serves as a primary liaison to UCS Communications staff, relevant Program, Policy, and Advocacy staff, and outside strategic vendors to ensure consistency in messaging and scheduling compatibility of Development online efforts within larger organizational online activities.

Essential Duties and Responsibilities include but are not limited to:

Produce digital fundraising and donor cultivation strategies

• In partnership with internal and external stakeholders, including digital strategy vendors, implement digital fundraising and cultivation strategies and tactics that retain current UCS members and attract new members.

• Work within Digital marketing platform to create donation forms and produce most outgoing Development-related standalone email campaigns and SMS messages. Coordinate and maintain UCS’s automated email and SMS series.

• Review and assure quality of digital copy and design prior to launch to ensure fundraising emails, digital advertisements, web pages, SMS messages, and other digital communications are fact-checked with relevant program staff, proofed to comport with Communications style guidelines, content is aligned with organizational messaging, and that appropriate versions of messages are sent to the correct donor/supporter segments.

• Ensure that URLs used in direct mail packages are functioning and re-direct to the correct web page, confirming with Associate Director of Membership that relevant links are up to date.

• Contribute to annual workplans for the Membership team and help develop yearly revenue and membership goals for digital channels, including reporting back regularly.

Implement other digital development and brand-related strategies

• Coordinate with Development Database Operations and Membership teams to ensure that donors are properly acknowledged online for online giving.

• In partnership with Stewardship and Engagement team, support the management and implementation Development event invitation email processes, including setting up invitations, registration pages, confirmation pages, and auto-responder emails as needed.

• Coordinate with the Planned Giving team in scheduling, writing, and launching emails.

• Coordinate updates and maintenance of UCS web pages and social media as they pertain to development department needs and requests.

• Coordinate marketing of the UCS storefront and merchandising, as a discount is a benefit for all UCS Members.

Inform UCS digital activities through analysis, liaison relationships, and industry trends

• Work with digital strategy vendors and Communications teams to inform messaging strategies as relevant, by sharing insights from donors and front-line fundraising staff, and conveying key messaging priorities from Membership team and Development department.

• Relay relevant information relating to communications and digital strategies to relevant Development teams to help ensure transparent and timely communication.

• Stay abreast of trends in online marketing, including social media platforms and especially as used by peer organizations; report back to Development staff on trends and new opportunities, and advocate for tactics that hold the promise for highest results.

Execute CRM database and technical administration routines

• Growth and development within the role to become an in-house expert for database routines related to digital marketing platform, training and providing insights to internal and external stakeholders and onboarding staff on an ongoing basis.

• Select audiences and build lists and segments in digital marketing platform, working with UCS’s Development Database Operations and Central Database Operations teams to request relevant donor data from CRM for incorporation in digital marketing campaigns as appropriate.

• In partnership with Development Database Operations staff, ensure that CRM appeal and package codes are properly assigned to web gift forms and digital campaigns.

• Develop documentation for both database and other routine-based work to build long-term knowledgebase for the Membership team and Development department

Other Duties as Assigned

Up to 20% of any individual job may contain work that is not specifically listed in this document. This may reflect temporary assignments, individual professional development opportunities including but not limited to:

• Attending relevant fundraising conferences; report back on findings and adapt strategies derived from peer organizations in digital retention and acquisition practices.

• Find/join relevant courses to strengthen foundational understanding of fundraising and digital marketing.

• Handle, maintain and safeguard confidential data.

• Manage fluctuating workload.

• Maintain and update knowledge of UCS programs, goals, and priorities, including equity initiatives.

• Maintain awareness of role as representative of UCS

• Consider impact of activities on organization reputation and credentials in public and private sectors

• Advance organizational objectives and enhance funding opportunities.

Requirements

Knowledge, Skills, and Experience

• Position requires 2 years’ experience working at a comparable level with relevant experience.

• Experience and demonstrated ability to develop effective fundraising messages.

• Ability to work with data and reports that provide management and staff with actionable marketing intelligence.

• Experience working with a CRM database, and technical set up of web giving and/or storefront forms, HTML emails, and list pulls using a digital marketing platform such as EveryAction is a plus.

• This position requires a beginner level of HTML/CSS coding knowledge, which can be part of skills/knowledge training during an onboarding process.

• A willingness and ability to learn sophisticated digital marketing and database tools is required.

• A capacity to manage multiple projects and deadlines, good interpersonal skills, and excellent organizational skills are essential.

• Ability to work independently and as part of a team required.

• Outstanding attention to detail is essential.

• A bachelor’s degree or equivalent experience is preferred, but not required.

• Will require extended periods at computer.

• Travel may be required up to 3 times per year for conferences and staff events.

Benefits

Details

This is a full-time remote position. For those who meet all position requirements, the salary is $69,545. UCS offers excellent benefits and a rewarding work environment. *CA Resident Only, we offer a 12% salary differential*

Information about the organization is available at http://www.ucsusa.org.

Comparable training and/or experience can be substituted for degrees when appropriate.

More About the Team

Our team is made up of a dedicated group of researchers, scientists, communicators, campaigners, and advocates from wide-ranging backgrounds and experiences. We are committed to building a diverse and inclusive team and a collaborative and supportive work environment where all staff can thrive. We continually strive to create an environment which is a welcoming place for the LGBTQ+ community, people of color, parents, empty-nesters, and people with a wide variety of interests and backgrounds.

To Apply

We know there are great candidates who won’t check all of these boxes, and we also know you might bring important skills that we haven’t considered. If that’s you, don’t hesitate to apply and tell us about yourself. Please upload a cover letter and resume. In the cover letter, please confirm that the listed salary meets your expectations. Upload materials in Word or PDF format only. No phone calls, please.

This position is in the bargaining unit.

Deadline: Until filled.

EEO Statement

UCS is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, se or gender (including pregnancy, childbirth and related medical conditions), national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, parental status, political affiliation, union status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All UCS employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.