Senior Associate, Communications and Marketing - Clean Power Alliance

Who We Are 

Clean Power Alliance (CPA) is Southern California’s locally operated not-for-profit default electricity provider for 35 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.  

What You’ll Do 

CPA seeks a dynamic and experienced marketing professional to join our growing Communications and Marketing team.  This position will lead the development of various marketing campaigns and initiatives, assist in elevating CPA’s visibility and brand awareness, and drive customer program enrollment. This is the perfect role for someone who is strategic thinker, has strong leadership skills and a deep understanding of marketing principles and techniques.  The ideal candidate will have a proven track record of successfully leading marketing campaigns and initiatives. 

Who You’ll Work With 

The Senior Associate reports to the Senior Marketing and Digital Strategy Manager.  You will work within the Communication and Marketing team, but also collaborate with multiple internal and external stakeholders.   

Commitment to Diversity 

At CPA, we value diversity and are committed to creating an inclusive environment for all employees. We represent a diverse customer base and intend to hire employees that reflect our communities. Clean Power Alliance provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Culture 

CPA fosters a culture of open communication, responsibility, intellectual curiosity, and exceptional judgment. As a small team that has quickly built the largest Community Choice Aggregation program in the country, high levels of trust, collaboration, and mission alignment are key factors in success. We value fact-based creativity in our work, accountability with our stakeholders, and promote ethical engagement and diversity with our brand. 

Successful Candidates Must Demonstrate the Following Abilities: 

• Demonstrate good judgement and integrity. 

• High attention to detail with strong organizational skills. 

• Communicate effectively, orally, and in writing; and the ability to translate complex technical information into non-technical language. 

• Have a strong work ethic and be comfortable taking initiative/working in a fast paced, start-up environment. 

• Be highly collaborative and work well on diverse teams and with diverse stakeholders and consultants.  

• Must be able to sit at a desk and work on a computer for prolonged periods. 

Requirements

• Leadership Skills: Ability to lead, mentor, and motivate across departments and vendors to achieve CPA and Program recruitment objectives. 

• Strategic Thinking: the capacity to develop and implement comprehensive marketing strategies aligned with CPA goals, marketing trends, and proprietary and secondary research.  
• Social Media Strategy: develop and execute comprehensive social media content to increase program visibility and engagement across platforms.  

• Analytical Skills: proficiency in analyzing market data, consumer behavior, and campaign and website performance such as Google Analytics, paid media, and email results. 
• Website content strategy: ability to oversee user interface design and implementation of strategies to improve customer engagement, ensuring all touchpoints reflect brand values and program goals. 

• Communication Skills: strong verbal and written communication skills to effectively convey ideas, collaborate with cross-functional teams, and present marketing plans and creativity.  

• Team Collaboration: ability to foster collaboration and communication among internal teams to ensure seamless execution of marketing initiatives. 

• Adaptability: ability to adapt quickly to the changing clean energy market and internal priorities. This includes the capacity to be creative with the resources available, finding innovative solutions, and maximizing impact within budget constraints.  

• Project Management: strong organizational skills to manage multiple campaigns simultaneously, delegating tasks and strategic planning. 

• Be culturally competent and comfortable with multicultural content to engage different customer segments (Experience managing multi-language marketing materials a plus) 

• Strong understanding and practice of translating complex topics into engaging and informative content 

• Ability to develop various content such as webpages, videos, and paid media assets that encourage action. 

Duties and Responsibilities

Marketing Strategy Development: 

• Develop and present detailed marketing plans to stakeholders, articulating our vision and strategy for promoting CPA’s initiatives.  

• Develop comprehensive marketing strategies that align with our mission of promoting clean, renewable energy through collaborations with CPA management. 

• Create and inform brand and program strategy development by leveraging secondary and primary market research, analytics, and benchmarks, ensuring our approaches are data-driven and effective. 

• Vendor Management: 

• Manage relationships with external marketing vendors, including advertising agencies, translation companies, and printers, ensuring all deliverables meet CPA’s brand guidelines and are delivered on time and within budget. 

• Identify and select external vendors for marketing services and projects, ensuring they align with CPA’s goals and standards. 

• Negotiate project estimates with vendors to secure favorable terms that fit within CPA’s fiscal budgets. 

• Develop scopes for Requests for Proposals (RFPs). 

• Identify suitable external vendors for marketing services and projects. 

Campaign Planning and Execution: 

• Manage the planning, execution, and optimization of paid media campaigns across traditional and digital channels, maximizing outreach and engagement.  

• Responsible for ensuring brand consistency across all marketing channels and touchpoints, reinforcing CPA’s commitment to clean energy and community service. 

• Lead coordination with internal teams for seamless campaign executions and approvals, ensuring alignment with CPA’s overall objectives. 

• Monitor brand and program campaign performance and make data-driven recommendations for optimizations, continuously improving our marketing effectiveness. 

• Contribute to CPA’s yearly planning and goals, ensuring marketing strategies support our broader organizational objectives. 

Cross-functional Collaboration: 

• Collaborate with External Affairs, Customer Care, Programs, Finance, and other departments to align marketing priorities and ensure cohesive communication. 

• Liaise between marketing and other departments, facilitating smooth interactions and project executions. 

Content Creation and Accuracy: 

• Ensure all marketing materials, including original copy created or managed by the manager, are free from grammatical mistakes, factual inaccuracies, and inconsistencies in brand messaging. 

• Responsible for proofreading content and verifying all information before publication, maintaining the highest standards of accuracy and professionalism. 

Data Analysis and Reporting: 

• Analyze and track metrics, identify trends, and interpret data to ensure effective campaign adjustments and informed decision-making. 

Project Management and Coordination: 

• Manage project timelines, budgets, and resources, ensuring all components are executed as planned. 

• Manage and track the progress of marketing communications (Marcom) initiatives, promptly addressing any discrepancies or issues to maintain the overall quality of projects. 

Other duties as assigned 

Qualifications 

• Candidates must have a bachelor’s degree and 5-7 years of experience in Marketing, Communications, or journalism OR  at least 9 years of related experience  journalism, marketing, communications, or related field. 

• Bachelor's degree in marketing, communications, or journalism preferred. 

• Experience with Google analytics, social media, and media monitoring analytics 

• Experience with MailChimp, Survey Monkey, and Microsoft BI preferred program management platforms. 

• You must reside in Southern California to be available to attend field events within Los Angeles and Ventura Counties 

Work Location   

Residing in Southern California is required for this position. This position is eligible for either Hybrid or Remote options. The Hybrid option requires 2-3 assigned days in the Downtown Los Angeles office and includes a transportation allowance. The Remote option requires you to reside in Southern California to be available to attend field events within Los Angeles and Ventura Counties. The Remote & Hybrid options require in-person attendance at organization or team-wide events 3 times per year for 3-5 days per event. Full-time staff are required to work during CPA’s office hours Monday-Friday 8:30am-5:30pm PST.     

Benefits

The salary range for this position is $116,359.32 - $167,557.83, with exact compensation to be determined by Clean Power Alliance, dependent on experience. Benefits include health care, a 401(k)-like match program, paid vacation, and sick leave. This is not a civil service position; however, all CPA employees are required to submit a Statement of Economic Interests form, also known as the Form 700. 

How to Apply 

Candidates should apply on CPA’s Career Page. The start date for the position is January 2, 2025 and will remain open until filled.