Senior Associate Brand Manager- Innovation - Bayer Corporation

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Senior Associate Brand Manager- Innovation  

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Associate Brand Manager- Innovation, are to:

• Design world-class marketing mixes including proposition, product, pricing, and pack;
• Mine consumer insights to uncover unmet needs;
• Develop winning concepts and claims for new products (validated by consumers as need to understand the appeal and scale of opportunities);
• Work closely with Insights, R&D (Research and Development), Medical, Regulatory and Legal teams to define product parameters;
• Assess and partner with external vendors (when appropriate) to develop concept designs and/or prototypes that deliver against the defined concepts;
• Align with legal, medical, and regulatory teams to qualify/support claims;
• Partner with brand and visual identity teams to design breakthrough graphics and pack structures;
• Develop a price/pack architecture with sales, finance and brand team that is aligned with brand strategy;
• Lead projects through the gate-keeping process;
• Working with appropriate cross-functional resources;
• Developing robust business cases with sales, finance, and product supply with the goal of achieving key financial metrics;
• Secure leadership team buy-in to projects and business cases;
• Keep overall stakeholders appraised of key milestones;
• Exchange learnings and tools with the Consumer Health Accelerator Team and internal innovation network to arrive at best practices and share challenges and solutions;
• Stay abreast of all relevant industry and academic thinking on innovation.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Knowledge equivalent to BS/BA degree;
• Proven success with understanding, mining, and applying consumer insights, project management, leading teams, navigating financials, and demonstrating results;
• Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans, and aligns, drives stakeholder engagement, effectively manages suppliers;
• Excellent financial and project management skills to critically and objectively assess programs and investments versus results;
• Ability to streamline operational processes and drive efficiency through the use of technology;

• Superior analytical ability, assessing different models and related outputs;
• Must be curious with an openness to new thinking balanced with realistic business needs;
• Excellent communication skills required;
• Must be able to create an environment that encourages innovation and risk taking;
• Ability to engage in positive/productive debate with the leaders of key internal constituent groups;
• Ability to collaborate and influence key stakeholders with empathy and flexibility;
• Takes activist ownership of bottom line and has experience developing business cases in collaboration with Finance.

Preferred Qualifications:

• MBA desirable;
• 3+ years of experience in a marketing or related position, ideally in the CPG (Consumer Product Goods) industry;
• Experience with business forecasting a plus.

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