Senior Art Director - Patrick Ta Beauty

Patrick Ta Beauty is looking for a talented, passionate Senior Art Director to help shape the creative vision that will define the future of our rapidly growing brand.  The Senior Art Director will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising, print collateral, social assets, digital and non digital media content, and paid media assets.  This role will collaborate closely with the brand founder and Creative Director, Patrick Ta, to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first, artistry POV.  The Sr. Art Director will oversee brand storytelling, as well as work with best-in-class third party partners on video production, product and lifestyle shoots, casting, and creative agency and content creation partners, when warranted. This role will report to the SVP Marketing. This position is onsite, located in West Hollywood, CA.
 

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty's goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.
 

RESPONSIBILITIES

• Partner with Patrick Ta, our founder and Creative Director, to guide brand evolution with an emphasis on elevating the brand’s aesthetic POV
• Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising
• Finalize Brand Book to reflect authentic and ownable creative aesthetic across photography, video and product editorial style and ensure that it is used consistently across all consumer touchpoints
• Big idea generator, pushing the boundaries of what has “been done” by traditional beauty brands toward “what’s possible,” to keep the brand at the forefront of cultural relevance, and ahead of competitors
• Lead campaign development and execution, including ideating and refining concepts in partnership with copywriter, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkit to support channel needs (field, retail, social, paid media, digital)
• Translate creative vision for retail-facing assets including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as well as consumer experiential events.
• Lead casting, photo shoots, location selection/ stage setting, and final selects in partnership with Creative Director
• Lead collaborations with external creative partners like photographers, videographers, agencies, product designers, and freelancers
• Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
• Grow and mentor designer(s) to foster continuous growth and development
• Partner closely with SVP Marketing and VP of Sales to ensure strategic and competitively differentiated marketing assets rooted in channel best-practices

WE THINK YOU’LL BE A GREAT FIT IF YOU ARE

• You’re a leader & a strong communicator. You have a strong point of view and a vision to create the products that will shape the future of Patrick Ta Beauty.  You can clearly communicate your product vision and get others motivated and onboard.
• You’re passionate about the beauty industry. You have a passion for everything beauty; you have a curiosity to try the latest and greatest and are in the know of what’s hot at top retailers.  Industry trends inspire you to create and innovate.
• You’re a trend forecaster.  You have your finger on the pulse of what’s hot in the industry, but also have a knack for anticipating the next big thing.  Your relationships are such that you’re the go-to partner for CMs when they have exciting new textures, formulas or technology to share, and you have a vision for adapting these capabilities to express the Patrick Ta brand DNA.
• You’re allergic to just “filling the gaps”.  You can recognize a portfolio gap when you see one (and love to analyze the portfolio), but you consistently push to create the right product for our brand, not just what everyone else is doing.  Format, texture, and componentry are your playground to deliver what the market is missing, in line with Patrick’s artistry techniques.
• You’re driven & resourceful. You are a self-motivator with the ability to work on multiple projects, manage several partners and meet tight deadlines seamlessly.  You are a natural problem solver and troubleshooter.
• You’re deeply knowledgeable about your craft. You have hands-on experience and have successfully ideated, sourced, developed and brought to market several products in the beauty industry.

PROFESSIONAL QUALIFICATIONS

• 10 years hands-on experience art directing and designing visuals, working closely with copy, and content as art director within an internal brand creative team, bringing 360 brand and/or product launch campaigns to life
• Proven experience producing, organizing, leading, and art directing photoshoots, video shoots, and other major production events
• Expert-level experience in design tools such as InDesign and Photoshop, as well as creative project management tools
• Exceptional communication, organizational, project management and presentation skills. Effective collaboration skills.
• Ability to manage timelines and fast-track schedules as needed.
• Creative problem solver, idea leadership, and desire to pioneer, comfortable with pushing for remarkable and “finding a way” across every project.
• 3 years leading creative internally for a high-growth prestige beauty or fashion brand
• 3 years leading and building creative teams

WHAT WE OFFER

• Bonus Opportunity
• Health Benefits
• 401(k) with a company match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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