Senior Analyst, CRM Analytics & Data Management - Georgia-Pacific

Job Description: The Senior Analyst, CRM Analytics & Data Management will be responsible for overseeing the management, activation, and analysis of our first-party data in support of our email program . This role will be responsible for data management & activation , maintain ing data quality & hygiene , and campaign reporting & analysis . The ideal candidate will have a strong background in data management, data analytics, and using BI tools for data visualizations . The role will report to the Director of Marketing Data and Technology.

What You Will Do

Audience Building & Campaign Activation

• Maintain Processes for Campaign and Target Audience Assignment: ensure that all Campaigns are properly identified and that the Target Audiences for each Campaign are properly associated.
• Set Up New Target Audience Selection Criteria: develop queries needed to populate Target Audience selection process using attributes from across all subject areas in the database.
• Support Use of 1P Data in Other Platforms: Conduct regular data syncs for use of 1PD in other channels, e.g., media campaigns, clean rooms

• Monitor Data Quality: maintain processes for checking data quality and completeness as new data sources, metrics, and attributes are added
• QA New Data Sources: test all new data sources, including new or updated website forms, to ensure that data is landing in the correct tables with all appropriate flags and attributes.
• Maintain Compliance Standards: update new data sources and attributes to ensure compliance with privacy regulations
• Audience Building & Campaign Activation
• Maintain Processes for Campaign and Target Audience Assignment: ensure that all Campaigns are properly identified and that the Target Audiences for each Campaign are properly associated.
• Set Up New Target Audience Selection Criteria: develop queries needed to populate Target Audience selection process using attributes from across all subject areas in the database.
• Support Use of 1P Data in Other Platforms: Conduct regular data syncs for use of 1PD in other channels, e.g., media campaigns, clean rooms

Campaign Reporting & Analysis

• Build and Maintain Reports on the Composition of the Database: including acquisition, engagement, retention, and attributes.
• Build and Maintain Reports on Program Performance: including email activity & conversions, email domain health & deliverability, and content performance.
• Ad-hoc Analysis: perform data pulls for analysis on individual campaigns, AB tests, etc.

Who You Are (Basic Qualifications)

• Bachelor's degree
• At least 2 years of relevant experience in data management on a complex campaign -oriented infrastructure (B2C or B2B) , including experience administering a CRM databas e.
• Expert Microsoft SQL query writing abilities, including complex joins, common table expressions , stored procedures, functions, and views.
• At least 1 year of experience with data visualizations and BI tools ( e.g. Qlik, Power BI)

What Will Put You Ahead

• D egree in Information Systems, Data Science, Computer Science or related field.
• Strong background in campaign-oriented marketing, specifically email and media campaigns
• Experience with JSON queries preferred.
• At least 1 year of experience in database administration and associated tasks preferred
• At least 1 year of experience in managing audiences & campaigns with in an email platform .

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day - to make everyday products even better.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

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