SEM Specialist - Enerpac Tool Group

ENERPAC TOOL GROUP - Who we are?

Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.

For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/ .

Summary - basic function of the role

Enerpac is embarking on a digital transformation. The SEM Specialist is an important role that will focus on growing global ecommerce offering by building programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. The SEM Specialist must be proficient in setting up sophisticated tracking plans (GTM, code placement, GA4, SFDC) to ensure proper visibility into lead attribution, return on ad spend (ROAS), and ROI. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.

Shift: Monday - Friday, hybrid in office schedule in Menomonee Falls, WI / Milwaukee, WI

Job Duties and Responsibilities

• Stay acutely aware of overall ecommerce performance and recommend/implement tactics to accelerate revenue growth.
• Continuously analyze and improve our existing SEM (SEO, PMax, PLAs, Search) and DSP campaigns, as well as any future advertising programs.
• Monitor basic website health metrics like bounce rate, time on page, and conversion rates across the platform to ensure a well-functioning digital ecosystem.
• Access different corporate systems and databases to find, aggregate and export critical data; use Excel, Power BI and other tools to effectively share data for analysis and decision making.
• Apply all necessary pixel/tracking codes for lead tracking from origin to conversion, whether ecommerce sales or web form leads routed to our sales teams through Salesforce CRM.
• Monitor overall website performance through Google Analytics 4 to ensure that the site is operating effectively, and that there are limited barriers to sale/conversion.
• Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement.
• Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to improve UX/UI, site experience and overall conversions.
• Manage brand's Google Merchant Center (with agency support).
• Build reporting dashboards using Google's Looker Studio and other platforms as necessary (e.g. Salesforce.com).
• Stay up to date with latest ecommerce marketing trends, technologies, digital marketing practices, search algorithm changes and PPC strategies through continuing education.
• Automate and manage key performance reports and metrics.
• Support web development testing.
• Effectively work with agency partners to execute SEM and ongoing campaigns.

• Proficiency in digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; Google advertising experience required, Google PMax experience strongly preferred.
• Working knowledge of analytic tools: Google Looker Studio, Google Analytics, Tag Manger, A/B Testing, Excel/VLookup etc.
• Problem solving, self-starter, will work independently and able to own and drive a project.
• Experience analyzing large sets of sales, traffic and customer data; ability to synthesize data into recommendations.
• Oracle Commerce Cloud experience a plus.
• Familiarity with SEMRush or similar tools preferred.

• College degree in Marketing, Communications, or Business required.
• 3+ years of experience working in digital marketing and specifically digital advertising.

Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.

Work Environment

Primary work environment is temperature-controlled office setting, but may also include typical warehouse environment on occasion, where following appropriate safety protocols at the location would be required. Employee will be exposed to low levels of noise in an office. Employee will be expected to be able to make repeating motions that may include the wrists, hands and/or fingers on a constant basis for typing purposes.

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Direct Reports

N/A

Key External Contacts/Clients

Marketing Agencies

Global Digital and Marketing Communications

Commercial Marketing

Product Managers

Diversity Statement

We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because we're required to, but because it's the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.

If you're looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale

The above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.

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