SEM Analyst - Iris Worldwide
Boston, MA
About the Job
SEM Analyst - Boston
The Opportunity:
We're looking for an enthusiastic and driven SEM Specialist to join our team of performance marketing experts. The ideal candidate will be a proactive problem solver, comfortable thinking on their feet, and ready to take ownership of projects. This role is fast-paced and offers a blend of creativity and analytical skills. Day-to-day work involves running paid social media advertising campaigns for clients across multiple verticals such as beauty, hospitality, FinTech, QSR, and automotive. Key performance indicators for this role include campaign spend efficiency, website traffic, website engagement, and sales.
The role is client-facing and would suit someone who is great at building relationships and rapport, and comfortable communicating and presenting.
Your Responsibilities as a SEM Specialist will include:
What We're Looking For:
Who are we?
About Iris
We are Iris. The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
The Iris Character
We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.
Our office
Boston, is home to our team of strategic thinkers, with a breadth of expertise across CRM, loyalty, martech and customer experience. Our clients include Samsung, IKEA, Reckitt Benckiser, Hulu and Daimler.
Diversity, Equity & Inclusion
‘FOR THE FREE’ is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress. Our DE&I strategy encourages courageous thinkers who champion outsider perspectives. ‘FOR THE FREE’ has three main pillars of activity:
Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.
Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.
Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community.
Privacy Statement
If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us at dpo@iris-worldwide.com.
You can find out more about our Privacy Policy here: http://www.iris-worldwide.com/privacy-policy/
The Opportunity:
We're looking for an enthusiastic and driven SEM Specialist to join our team of performance marketing experts. The ideal candidate will be a proactive problem solver, comfortable thinking on their feet, and ready to take ownership of projects. This role is fast-paced and offers a blend of creativity and analytical skills. Day-to-day work involves running paid social media advertising campaigns for clients across multiple verticals such as beauty, hospitality, FinTech, QSR, and automotive. Key performance indicators for this role include campaign spend efficiency, website traffic, website engagement, and sales.
The role is client-facing and would suit someone who is great at building relationships and rapport, and comfortable communicating and presenting.
Your Responsibilities as a SEM Specialist will include:
- Experience optimizing to a Return on Ad Spend or average cost per conversion.
- Proficiency in Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor.
- Proficient Excel skills (pivot tables, v-lookup, etc).
- Ability to work with large datasets efficiently and accurately.
- Proficiency in campaign building, keyword planning, smart bidding strategy (Target CPA, Target ROAS, etc), and audience targeting.
- Strong understanding of match types, quality scores, CPCs, and bid automations to efficiently manage campaign investment.
- Building new paid campaigns, including ad copywriting, developing strategies, and working with the creative team to get the images and video needed.
- Ability to navigate GA360 and GA4 and pull data.
- Developing written and PowerPoint reports and presentations to showcase our work and results to clients.
What We're Looking For:
- Understanding of the principles and techniques of online marketing, particularly paid social media ads.
- Independent, detail-oriented, and analytical problem-solving skills.
- Comfortable analyzing data and drawing data-driven recommendations.
- Strong client orientation.
- Enjoyment of working with others and being able to communicate with clients daily.
- Self-starter who can independently take on ownership of projects and drive continuous improvement.
- Any working knowledge in SEO is a plus.
Who are we?
About Iris
We are Iris. The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
The Iris Character
We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.
Our office
Boston, is home to our team of strategic thinkers, with a breadth of expertise across CRM, loyalty, martech and customer experience. Our clients include Samsung, IKEA, Reckitt Benckiser, Hulu and Daimler.
Diversity, Equity & Inclusion
‘FOR THE FREE’ is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress. Our DE&I strategy encourages courageous thinkers who champion outsider perspectives. ‘FOR THE FREE’ has three main pillars of activity:
Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.
Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.
Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community.
Privacy Statement
If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us at dpo@iris-worldwide.com.
You can find out more about our Privacy Policy here: http://www.iris-worldwide.com/privacy-policy/
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Source : Iris Worldwide