Segment Marketing Manager at Atrium
Atlanta, GA
About the Job
Our client is revolutionizing the $130 billion gas industry with an innovative, network-driven approach to delivering products nationwide. By combining cutting-edge technology and exceptional service, they tackle the complex logistical challenges of large, multi-site businesses across a variety of industries. Their diverse client base includes Fortune 1000 companies in food and beverage, healthcare, construction, manufacturing, and more. From providing essential medical gases to healthcare providers and pet hospitals to delivering CO2 for popular restaurant chains like Panda Express, they are proud to be at the forefront of meeting the industry’s most demanding needs. Currently, they are looking to add a Segment Marketing Manager to their team.
Salary/Hourly Rate:
$120k – $140k
Position Overview:
Our client is seeking a Segment Marketing Manager to help build their pipeline and promote their business within specific market segments. The ideal candidate will be responsible for creating and executing digital marketing strategies that generate leads and demand for our client’s products and services. This role involves working closely with internal teams to create campaigns that align with business goals, enhance brand visibility, and support growth objectives.
Responsibilities of the Segment Marketing Manager:
- Strategy Development: Design and implement segment-based marketing strategies focused on lead generation and pipeline development.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing) to drive traffic and conversions.
- Pipeline Generation: Develop strategies to attract, nurture, and convert leads into qualified pipeline opportunities.
- Content Creation: Develop and implement a content strategy, including creating content and collaborating with internal teams to produce and distribute it on relevant platforms.
- Event Management: Organize and support field events to increase brand awareness, drive lead generation, and build the pipeline.
- Analytics and Reporting: Monitor, analyze, and report on campaign performance, adjusting strategies based on data-driven insights.
- Collaboration: Collaborate with the Sales and Services teams to ensure alignment between marketing efforts and business objectives, ensuring smooth lead handoff.
- Budget Management: Oversee the digital marketing budget, allocating resources efficiently across channels to maximize ROI.
Qualifications for the Segment Marketing Manager:
- 5 – 8+ years of experience in campaign marketing, with a focus on account-based marketing and pipeline creation.
- Proficiency in digital marketing tools and platforms (e.g., Pardot/Salesforce Account Engagement, Google Analytics, SEO tools, social media platforms).
Education Requirements:
- Bachelor’s degree in Marketing, Business, or a related field is required.
Benefits:
- Competitive compensation.
- Hybrid work arrangement.
- Opportunity to work with a growing company in a fast-paced industry.
- A collaborative work environment with cross-functional teams.
- Health and wellness benefits.
As a woman-owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.
EOE/M/F/D/V/SO
