JOB INFORMATION
Job Title: Search & Social Marketing Manager (100% Remote)
Role: Up to 2 years contract with possibility of converting to permanent

Summary:

We are seeking a highly skilled and analytical SEM and Social Media Manager to join our dynamic marketing team. In this pivotal role, you will be reporting directly to the Outshift Demand Gen Sr Marketing Manager and become a core member of a rapidly expanding team that's dedicated to driving success through paid search and social marketing efforts. As an integral part of our team, you will leverage your expertise to develop, execute, and optimize campaigns that propel our brand forward in the competitive B2B Enterprise and SaaS landscapes. Your strategic insights and hands-on approach will be essential in shaping the trajectory of our paid digital marketing initiatives. If you're passionate about SEM and social media, and thrive in a collaborative, fast-paced environment, we would like to invite you to explore this opportunity with us.

What Youll Do:
Plan, develop, and implement PPC Search, Social, and Video programs that nurture leads through each stage of the buyer's journey, from awareness to conversion, leveraging personalized content and targeted messaging
Manage end-to-end execution of paid search and social campaigns on platforms such as Google Ads, Microsoft Ads, and Linkedin promotions
Manage PPC campaigns, including keyword research, bid management, ad copywriting, and A/B testing to optimize performance
Work closely with cross-functional teams, including content creators, graphic designers, campaign marketing, product marketing, and events, to develop content, campaigns, and initiatives that resonate with our target audience
Managing media agency relationships, brainstorming with the agency, overseeing the execution of SEM campaigns, optimizing keywords, bids, and creative, and ensuring program goals are met
Collaborate with Marketing Operations, Website, and Data teams to develop and optimize landing pages, implement conversion tracking, and establish performance reporting
Proficient with GA4 and Google Tag Manager for advanced campaign insights and analytics.

Required qualifications and skills

" Experience in overseeing paid search and paid social campaigns within the B2B Enterprise sector, handling substantial monthly budgets greater than $500,000
5+ years hands-on experience with managing and optimizing end-to-end campaigns within Google AdWords and LinkedIn advertising platforms, showcasing a comprehensive understanding of campaign development, execution, and performance analysis, preferably in the B2B Enterprise sector
" Hands-on experience with SEM tools like Google AdWords and social media advertising platforms, particularly LinkedIn.

Education

" Bachelor's Degree required (diverse subject matter welcome)