Search Engine Optimization Senior Copywriter -Senior Associate - OneTen Coalition
Atlanta, GA
About the Job
Job Description
The Search Engine Optimization (SEO) team at JP Morgan Chase is responsible for optimizing the company's digital content to improve its visibility and ranking on search engines. This includes conducting keyword research, implementing on-page and off-page SEO strategies, and content production that drives organic traffic. Additionally, the team analyzes website performance and works with various departments to ensure that content aligns with SEO best practices and enhances the overall user experience.
As a SEO Senior Copywriter on our Paid Media team, you'll have an opportunity to flex your research, writing and editing skills while helping consumers improve their financial savvy. Your primary mission will be to help build out a best-in-class library of accessible financial content that promotes engagement, establishes authority and helps readers better understand the often tricky and complex world of money, credit and finance. You will be at the center of a fast-paced team, working closely with SEO and editorial colleagues to optimize articles while liaising regularly with a wide range of partners, including those who represent lines of business, compliance and legal.
Job responsibilities:
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
The Search Engine Optimization (SEO) team at JP Morgan Chase is responsible for optimizing the company's digital content to improve its visibility and ranking on search engines. This includes conducting keyword research, implementing on-page and off-page SEO strategies, and content production that drives organic traffic. Additionally, the team analyzes website performance and works with various departments to ensure that content aligns with SEO best practices and enhances the overall user experience.
As a SEO Senior Copywriter on our Paid Media team, you'll have an opportunity to flex your research, writing and editing skills while helping consumers improve their financial savvy. Your primary mission will be to help build out a best-in-class library of accessible financial content that promotes engagement, establishes authority and helps readers better understand the often tricky and complex world of money, credit and finance. You will be at the center of a fast-paced team, working closely with SEO and editorial colleagues to optimize articles while liaising regularly with a wide range of partners, including those who represent lines of business, compliance and legal.
Job responsibilities:
- Research, write and edit an assortment of consumer-friendly SEO articles for Chase lines of business that include credit card, consumer banking, auto lending, home lending
- Respond to a steady stream of edits in a timely basis and demonstrate an everyday mastery of detail
- Effectively liaise with subject matter experts (SMEs), compliance and legal teams and help shepherd articles toward approval and publication
- Compose clearly defined creative briefs that succinctly synopsize topics
- Draft engaging, SEO-friendly articles at a consistent pace that allows the content team to meet monthly KPIs and annual OKRs
- Be able to hop in and out of platforms and applications at a moment's notice, drafting articles one moment, exploring specific metrics the next
- Represent the SEO content team on calls with applicable stakeholders and partners
- 5+ years of verifiable work experience writing about financial services (or equivalent) with a selection of professional writing samples for us to evaluate
- Proven project management skills and organizational skills
- Experience having your work reviewed by multiple stakeholders/review partners and compliance departments
- Exhibit a firm grasp of SEO best practices and how they factor into quality content
- Ability to liaise with a wide range of partners-in person, via Zoom and through email and messaging services
- A proven ability to adapt to and learn new tech platforms and new workflow processes
- Demonstrated ability to juggle multiple projects at once, hit deadlines and deliver toward clearly defined expectations
- Possess excellent verbal/written communication skills and attention to detail
- Demonstrate proficiency with Adobe Workfront as a project management and reporting tool
- Understand how to leverage Artificial Intelligence, including ChatGPT/Open AI
- Have knowledge of credit card features, auto lending, consumer banking, and home lending
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
Source : OneTen Coalition