SDR/Sales Coordinator/Setter (Enrollment Specialist) - MentorMe

Description

Key Responsibilities

• Handle incoming inquiries and quickly engage to qualify potential leads.
• Reach out to inbound leads who have expressed interest but have not yet booked a call to further generate interest in our products and services.
• Provide initial product information and direct leads to relevant sales materials or resources.

• Identify qualified students amongst incoming leads. Use our CRM and other lead resources to generate sales calls.
• Engage with leads to foster interest, educate, and convey the benefits of our programs.
• Note: This role does not involve calling or outreach to cold leads.

• Assess the needs and potential of inbound leads to ensure they align with our target market criteria.
• Analyze lead data to prioritize high-potential prospects for follow-up and appointment setting.
• Maintain a consistent evaluation process to ensure all leads are accurately assessed and categorized.

• Efficiently coordinate calendars to schedule meetings between qualified leads and our sales team, ensuring a smooth transition.
• Confirm appointments and manage rescheduling as necessary to optimize the sales team’s calendar.

• Maintain ongoing communication with prospective clients through strategic follow-up communications to nurture leads and progress them through the sales pipeline.
• Monitor the lead progression post-initial contact and reactivate stalled leads through targeted outreach.

• Keep meticulous records of all interactions with leads.
• Provide detailed updates to the sales team to inform strategic decisions and maintain a robust sales funnel.
• Collaborate with the marketing team to improve lead generation processes.
• Stay updated on Product/Service offerings and pricing.
• Participate in training sessions, workshops, and meetings to enhance sales skills and product knowledge.

Skills, Knowledge and Expertise

1. Communication Skills:
   • Excellent verbal and written communication abilities to interact effectively with prospective students and other team members.
   • Proficient in explaining complex concepts in a clear and concise manner.
   • Ability to listen actively and understand student needs.
2. Technological Proficiency:
   • Strong working knowledge of CRM systems (e.g., Salesforce, HubSpot) to manage leads, track interactions, and report metrics.
   • Familiarity with communication tools (e.g., Zoom, Slack) and office software (e.g., MS Office, Google Workspace).
3. Sales Acumen:
   • Understanding of sales processes and the ability to qualify leads effectively.
   • Proven experience in identifying potential opportunities and matching them with company offerings.
4. Organizational Skills:
   • Ability to multitask and manage multiple leads concurrently without compromising accuracy or attention to detail.
   • Strong time-management skills to prioritize tasks and meet deadlines.
   • Aptitude for maintaining structured documentation and record-keeping.
5. Industry Knowledge:
   • A good grasp of tech bootcamps and/or online education trends and best practices.
   • Understanding of competitors and the unique selling propositions of the company's offerings.
6. Collaborative Mindset:
   • Team-oriented approach, with the ability to work harmoniously with colleagues from various departments.
   • Openness to feedback and a continuous learning attitude.
7. Problem-Solving Abilities:
   • Capacity to think on one's feet, especially when handling objections or inquiries.
   • Innovative mindset to propose improvements or optimizations to the lead handling process.
8. Customer-Centric Approach:
   • A genuine interest in solving prospective students' problems or addressing their needs.
   • Empathetic and patient demeanor, especially when dealing with inquiries or concerns.

Compensation

• 80 qualified appointments set with a closer
• 60% show to the closer call
• 48 show to the call, 12 enroll
• $9k (average value) x 12 = 108k cash collected
• 3% of 108k = $3,240
• $1,500 Base + $3,240 Commission

• 120 qualified appointments set with a closer
• 60% show to the closer call
• 72 show to the call, 18 enroll
• $9k (average value) x 18 = 162k cash collected
• 3% of 162k = $4,860
• $1,500 Base + $4,860 Commission