Schools and Groups Booking Coordinator - LEGO Discovery Centre

Essential Job Functions:

• Develop, cultivate and maintain business relationships within assigned markets.   

• Solicit, negotiate and book new or repeat business to maximize volume/revenue.

• Achieve volume and revenue budget for channel focus areas.

• Manage and Coordinate all In-Attraction Birthday Parties

• Other duties as assigned.

Main Responsibilities:

• In partnership with the Marketing Manager, plan and execute a group sales strategy, targets, budgets, and plans to drive visitation from domestic schools, groups and birthday parties.

• Responsible for driving school and group admissions by developing and maintaining relationships with local, regional, and national youth, school, education, social, corporate and community groups and tour operators.

• Responsible for linking and partnering with the schools, community groups and business sector to define and refine educational programs.

• Liaise with the Marketing team to create mailers, email communication templates, digital assets, exhibit displays, and other collateral as required to drive sales and visitor volume.

• Studies existing and potential volume, and utilizes knowledge of territory, sales goals, and quotas to plan and organize daily, weekly and monthly work schedule.

• Develops and maintains effective business relationships with key contacts and accounts in the group and education market to achieve sales goals and promote the attractions within the region. Services existing accounts, presents promotions, and establishes new accounts.

• Act as the main point of contact for group sales and respond in a timely manner to calls, inquiries and emails related to group sales responsibilities and to general information requests as needed.

• Ensure all birthday parties are booked accurately, food is ordered and party supplies are stocked

• Maintain and track all group sales activity across key client accounts and mailings activity.

• Adopts an enthusiastic, assertive, and passionate approach to guest service, and demonstrates the Merlin Values at every opportunity.

• Main responsibilities may vary based on site.

• Other duties as assigned

Qualifications & Experience:

Health & Safety:

Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with the Group Policy (HS001) and the law. Must ensure they follow safe working procedures for all work activities they undertake, and they must not use any tools or equipment for which they have not been trained. Where incidents do occur, must ensure they are reported to their line manager and cooperate with any investigation as appropriate in accordance with applicable laws.

Education and Experience:

Four-year degree in Marketing/Sales, Communications, or related field, or equivalent experience. Proven sales experience in a high-volume environment. A passionate and driven sales professional able to influence across all levels. Strong written and oral communication skills. Positive attitude and willingness to adapt to dynamic environment. Ability to handle a variety of tasks simultaneously. Proficiency with Microsoft Office (Word/Excel/Access) required Work Environment: Depending on location, work may be performed inside or outside with varying temperatures and floor surfaces. Other Requirements: • Must be willing to work flexible hours, including evenings, holidays, and weekends to support site operations.

The Benefits…
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). 

Everyone Matters at Merlin.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.